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Analysis Of How To Conduct Effective Overall Management Of Clothing Stores

2014/4/10 19:22:00 52

1: knowing who sells your clothes to sell, you also realize that you are prone to make mistakes before you buy them separately.

P > general new buyers, first to Guangdong Humen clothing wholesale market or other clothing wholesale market, all of a sudden see so many good and cheap goods, without hesitation - come in! See very feminine clothing, decisive - to see very personality, sexy clothes, without thinking - go back to a shelf sales, find that your shop has become a big chowder, what style is available, profit and inventory can be predicted.

Therefore, many of the owners of the clothes shop owners who first opened up shop had suffered a great loss in the first time because of their inaccurate eyes. Some even laughed, "the first batch of clothing stores will be overstocked, and cash will become a stock that can not be sold. Therefore, it is better to buy less for the first time."

This term in our industry is called trial marketing.

Because the market recognized commodity is the guarantee of profit.

strong > Two: before you want to purchase, you should have a clear location and plan for your shop! /p >

first, you should consider the environment around the shop, the trend of the people, the style and consumption habits of the merchandise, the competition and mutual support, the ability to consume and the price positioning of the goods. For example, near the school, there must be some fashionable and fashionable clothing stores having a higher return rate; and in the vicinity of the community, they can consider a bit of foreign trade casual wear and a rich style to attract young working people.

Nowadays, young people in the city are becoming more and more aware of their style and personality in dressing and dressing. Many of them buy clothes of the same style and style in a fixed clothing store. Therefore, clothing stores should try to maintain their consistent positioning and style, and use constantly updated styles to attract repeat customers.

If a shop does not have a repeat customer, then it means that you have problems with the purchase. Secondly, when purchasing, it only purchases the style that is in line with its positioning. Other styles of clothing, no matter how beautiful, the price is much cheaper, it is best not to enter, insist on their own style, focus on operating your specific consumer groups, do not want anyone to make money, otherwise, not only your operating costs are high, you can not earn money, and the risk of inventory is enormous.

Three: find the upper part of the source of goods, reduce the purchase, < a href= "//www.sjfzxm.com/news/index_c.asp" > procurement cost < /a > /p >

a similar garment appears in two different wholesale clothing markets, and the wholesale price is almost doubled.

What is this for me? Now that the clothing market is getting copies of each other, it is very common for the manufacturers to produce the same clothes. The manufacturers are likely to get the cheapest shipment, and other wholesalers may restock, wholesale or even sell wholesale several times, and the price will definitely rise.

In this regard, the price of the purchase determines whether your storefront is competitive, the one-time purchase is too small, and the cost of single item can not be very low. This is the market rule. Only a large number of one-time procurement, and the establishment of long-term procurement cooperation customers can have a lower market purchase price, and only a few dollars in time, the impact on retail is also very large.

Therefore, it is very important to find the goods and get home from factories, so as to minimize the intermediate links and directly reduce the cost.

Price advantage is more important if you are selling low-grade goods and do not have a strong style advantage.

But you can find factory procurement directly. Because the first trial sale and the purchase quantity are few, the manufacturers will not give you the purchase price of the low key customers. So what can I do? The best way is to unite with many clothing store owners who have no conflict of interests.

Four: goods alone in this family, locking customers with individuality! /p >

I have two friends who are in the middle quality boutiques. Their demand for goods is that they must be unique, fashionable and inexpensive.

Because the customers in their stores have relatively strong spending power. They hope to wear only two of them.

Port cargo, Korean goods and European goods have become the focus of their procurement.

One of the bosses bought only a few two of their clothes and sold them just after they had gone out of the store. Although the purchase price of clothes was very high, they only sold about 35 pieces each, and sold out.

Suggestion: if you have enough funds, you are planning to open a clothing store. This station suggests that you open an intermediate, Japanese, Japanese and Korean boutique.

If you are in the two tier market retail and two wholesale, this business has more room for development.

strong > Five: many a href= "//www.sjfzxm.com/news/index_c.asp" > clothing < /a > shopkeeper relies on his own vision and preferences to purchase clothes, and lacks sales data analysis!

clothing store management depends on its characteristics and personality to attract customers. It requires higher quality of goods. When purchasing, we must grasp the principle of "you have nothing else, you have me new, you new and I fast".

In order to ensure the style and taste of goods, the use of online purchasing can not solve all problems, and sometimes it is necessary to pick and compare the right ones.

It is very important to communicate with peers.

Just as you know, those products in the shop are selling well, and where the goods are unsalable, these data can not be obtained with money, relying on the accumulation of time and experience step by step.

But each of us has limited experience and the cost of exchanging money with ourselves is very high, so we have to learn to use other people's experience to be the most effective way to enter the market quickly. Do not think that only your ideas are unique. Best-selling? Sometimes, a word or a sales data can bring unexpected gains to your peers or experts. This is very, very important. When purchasing goods, we must lock the fabrics with high quality, fine workmanship and unique styles, because good products are everyone's favorite. If you want the customers to see this product only in your store, you will not be afraid of selling at high prices.

In addition, in the operation of clothing, you can mix some special bags, accessories, belts, scarves and so on, so as to diversify the products.

But remember not to pursue weirdness blindly, it should be unique in design, but it is very generous to wear, not only strange clothes that can be worn on specific occasions.

six: in the quantity of < a href= "//www.sjfzxm.com/news/index_c.asp > > purchase < /a >, it is not necessary to enter a large quantity! /p >

the clothing store owner who first entered the industry is mostly lack of financial strength, so how to plan the use of funds is very important, because it has just started to do and has no experience, so we must pay special attention to the purchase of goods, but there are a lot of salable goods, but there are more salable goods, and each item only enters two pieces and three pieces. However, each purchase is small, and we need to learn to make use of replenishment. We can replenish the goods at a ready sale, but if we buy a lot of unsalable goods at once, we can only afford to sell them with tears.

Because each commodity is small and unique, it is also the reason to attract high-end customers. At the same time, few items can reduce stock cost and reduce operational risk.

It gives buyers a great variety of products and a rich sense of style, so that customers have more choices and the speed of circulation of goods is quickened.

strong > Seven: preparation before purchase, setting up target purchasing market, and gradually establishing a long-term supplier of purchasing and supplying business!

＜p＞　　想要成为一个成熟的服装店铺的经营商家，不了解市场信息和商品行情就犹如一个瞎子，这样是不行的，也是不会取得良好经济效益的，在这里我们以对广东地区多年的了解，我们推荐你到广州和虎门服装批发商场来采购，同时你还要和该地区的商家保持密切沟通和合作关系，让商家认识你熟知你的采购需求和采购时间，并且你还要经常性的通过电话、QQ等联系方式和采购地区的商品保持密切的联系：主要目的有三：一：新货新款的上架销售时间和换季商品下架时间?二：要求提供畅销款式的推荐、入时邮寄新款的样版?三：采购时间的确定，以保证你能及时的采购和补货到你想要的商品?我们发现有许多服装店铺的老板经营服装店都大半年了，还没有几家以上相互了解熟悉的供货商，这样是不行的，因为双方的信任和合作是非常重要的，切切!!＜/p＞

eight: timely payment, complaint, after sale service and problem solving basic method!

＜p＞　　虽说现在是买方市场，诸如什么：顾客永远是对的、顾客就是上帝等等!但是对于一个良好的受人欢迎的买家信用也是非常非常重要的，诚信公平是对双方的，而不是只要求卖家，我们有些服装店铺的老板错误的理解了顾客就是上帝的理念，常有：拖欠商品货款?不配合供货商合理的配合要求?一切以自我为出发点?损人不利己等等，这都是我们建立长期合作的大忌?初入这个行业信用等一切都是零，一定要珍惜自己在供货商那里的信用，这对你长期经营是有百利而无一害的!如有商品质量上的问题投诉，一般小问题自己能解决，也尽可能先自己解决，大问题供货商都有质量保证的，从善意的方面去解决问题，而不是一味的抱怨，这都是一个成熟商家必备的专业素质，为了共同建设良好的合作关系，如果交易基本满意，要及时的告诉对方的客服人员或公司领导人

For example, online purchase is also best to be praised by the other side, because now the market competition is omni-directional, can help others and do not affect their own interests and do more, is to lay a good foundation for future cooperation.

Of course, the seller should give a bad comment to the seller who maliciously hurt the buyer's interest, or complain directly to the leader of the company, so as to reduce the loss and warn others.