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Choose The Right Clothing Brand And Get Away From It More Easily.

2014/3/18 21:57:00 44

Brand ChoiceClothing BrandShop Opening Skills

< p > < strong > 1. has a high success rate < /strong > < /p >.


< p > before joining the company, we must consider whether the enterprises that join in it are financially stable, and try to observe several stores that have already joined. See whether their operation is good or profitable, because the general companies only have the franchisees who are willing to join them, and look at some good performance demonstration shops, but that is not allowed.

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< p > < strong > 2., the product has characteristics < /strong > < /p >.


< p > since it is a food for sale, the flavor and characteristics of food is the most important. Like the "three mother smelly pot" introduced in this book, the original taste of smelly tofu is the taste that other families can't eat. If consumers want to eat this flavor, they will not have to eat the "three mother stinky pot". Of course, the price is flat, which is also the main reason for the sudden rise in the recession.

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< p > < strong > 3. high visibility < /strong > < /p >


Usually, a chain store with a higher popularity will represent more business, or spend more money in media publicity. No matter which factor it is, it will be good for new franchisees. For example, a breakfast shop, if it is a self run shop, it will take a long time to cultivate its customers. But if you join a well-known franchising company, because the consumers have some impression of the brand, they will also have confidence in the brand's food, and the chance to try it will also increase. As long as the consumers take the first step, the owners will have the opportunity to seize the guests. < p

Of course, if the franchised store of this system has been seen everywhere, especially in the area where it wants to open a shop, there is already a franchised store or a number of the system. Although the popularity is high, the profit will also be diluted by excessive competition.

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< p > < strong > 4. good store name and < a href= "//www.sjfzxm.com/news/index_c.asp" > CIS plan < /a > /strong > /p >


< p > if you do not understand the effectiveness of the shop name and the effectiveness of CIS (Company identity system), look at 7-Eleven may give you some enlightenment. The name of 7-ELEVEN is because the early business hours are from seven a.m. to eleven PM, so it's amazing! Not only do you remember the name of the shop, but also record the business hours together, and the bright colors of the scarlet letter and the green white tone make people identify at once, and also become the imitation colors of many small business fish and wooden beads.

Just like popularity, well remembered shop names and CIS are increasing brand awareness, and also a key point for customers to have a sense of belonging.

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< p > < strong > 5.. The enterprise with strong intentions is < /strong > /p >


It is not enough to look at the surface only. It is not enough to look at the instructions on the leaflet. The owners who want to join the P must visit the owners' headquarters in person, especially the snack business. The management and sanitation of the central kitchen are very important.

If it is only to attract the franchisee to join the company, it will be dangerous to attract the franchisees. Its operation is dangerous. There will always be a rapid expansion of the store, which can not control the quality of the food and the quality of the franchisee. This leads to the crisis of the enterprise.

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< p > < strong > 6. is willing to provide financing for the franchisee < /strong > < /p >


Shoppers who have joined P will not be able to succeed in joining the venture because of lack of venture capital. At this point, if they can provide appropriate and reasonable financing amount or time limit, they will have a positive relationship with each other.

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< p > < strong > 7. < a href= > //www.sjfzxm.com/news/index_c.asp > training personnel < /a > /strong > /p >


<p>  几乎是每个加盟商在加盟连锁企业后,都会接受总公司的训练,但是同样是训练,有的要求很严格,还要在课后做验收,一直要到加盟主符合该项工作的要求,才能同意其正式开店,且开店初期一定有辅导员到店里协助一段时间,开业后也不定期会有辅导员前来巡视,在有新品推出时家盟主还会被要求要回总公司受训,但是有的企业却很随便,简单的示范操作一下器具,其余的就全靠加盟主自己的天分了,期间的差别很显然的会完全反应在食物的品质上,虽然大部分的加盟总店为了控制食物的品质,大多数的工作都已经在中央厨房完成,但是加盟主仍需负责不少加热和烹煮的工作,如果没有经过严格的训练,食物的美味是很难维持的,因此不重视员工训练的连锁企业主,也就是不重视公司产品的企业主,这样的企业要想长久经营恐怕会是有问题的。

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< p > < strong > 8.. The contract is clear. < /strong > /p >


< p > affiliate behavior involves money pactions, and the relationship between rights and obligations between the franchisee and the chain enterprise headquarters. Therefore, both parties must sign a contract before deciding to join. The content of the contract is very important. It must be a complete, reasonable and effective agreement so as to ensure that there will be no problems in the future.

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< p > < strong > 9. has good a href= "//www.sjfzxm.com/news/index_c.asp" > chain operation < /a > system and skills < /strong > /p >


< p > these characteristics may not be easy for people who have not yet run the industry. However, they are not completely unable to know. For example, they can carefully observe the management and work style of the company by visiting the head office. The more direct way is to consult the franchisee who has joined the industry. I believe that if we consult with an open mind, many people will be willing to share the total household relationship between themselves and the head office for reference to new friends. Otherwise, we can read more books related to bookstores and get a lot of judgement knowledge.

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