Detailed Steps For Clothing Promotion Activities

Generally speaking, promotions are clothing It is also an effective means to open up business and increase sales, and it is also a good tool for clothing brand to open up the market. However, with the increasingly fierce competition in the clothing market, sales promotion as a means of clothing sales has gradually lost its power. You discount, I give gifts, the same way, the lack of new theme of activities, so that consumers are already numb for promotional activities. Therefore, nowadays clothing sales promotion activities are almost always done by every clothing store, and the more and more rampant it is, the worse the effect will be. It seems that it has lost its proper function, so that many clothes shop owners are confused. How can they be successful in promoting sales?

　　 Steps of promotion

First, the production of promotion plan.

Generally speaking, a basic promotion plan should include the following contents at least.

Foreword: mainly refers to simple market background analysis, market dynamics and so on.

Promotion time: generally it is arranged before a specific holiday day, mainly considering the factors such as weekend and holiday length, etc., and according to the size of promotion expenses, the cycle of activities is arranged flexibly.

Promotion place: terminal business's own terminal store

The purpose of sales promotion: we must always have a goal in doing business. Sales promotion is definitely a prediction purpose. What kind of results does terminal promotional activities want to achieve in order to increase sales volume or to curb competitors? This is a must in making plans.

Sales promotion theme: the theme is the key and core that should be expressed in promotional activities, so that promotional activities can be effectively spread. The theme should be concise and concise, which can effectively attract consumers and facilitate publicity.

Sales promotion: This is clothes The core of the promotion is what the specific content of the promotion is and how it should be adopted, which must be clearly described in the plan.

Implementation steps: such as the display method of gifts, promotion of POP display methods, etc., in detail, you can also create a calendar, arrange the production cycle of gifts, etc., so as to carry out promotional activities in a timely manner.

　　 Two, promotion execution

The implementation of sales promotion is very critical. Different execution of the same store is really different. It would be better if there were some advertising matches. If you do some advertising with the media, you can attract popularity. In the implementation of sales promotion, the terminal business should first divide the system of the executive personnel into a system. Only when each staff member has clear functions can the sales promotion be arranged in an orderly way. Otherwise, if people encounter more people and the management is chaotic, the sales promotion effect will be greatly discounted, and the expected goal can not be achieved.

　　 Three. Feedback from promotional activities.

The specific effect of a promotion has the final say of the market. After the activity is completed, the terminal operators collect information in a variety of ways in time, analyze the effect and summarize the problems, so that they can be corrected in the next execution, which will help improve the promotion level of the terminal operators.

Ways to promote sales

There are many ways to promote sales, such as buying gifts, discounts, joint promotions, thematic promotions, on-the-spot try, consumption scorecards, cash return, limited time rush, community promotion, special price promotion, and so on. These promotional activities have their own advantages and disadvantages. How to use these promotional methods flexibly depends on many factors such as local consumption environment, customs and habits. In addition, these promotional activities can not be copied completely. Terminal providers should formulate effective promotion methods according to their consumption characteristics. If the site is tried on, it will achieve satisfactory results in the south. Therefore, in line with local conditions, we can make good promotional activities.

Promotion needs great efforts.

Cheap is a major characteristic of consumers. Clothes & Accessories The promotion should be fully considered in this area before the sales promotion can be successful. A few days ago, a brand of household clothes made a "one yuan buy a set of household clothes" activities when the new shop opened, because the discount rate was unprecedented. Therefore, it attracted many consumers. On that day, the store was crowded with people. On the one hand, the brand achieves the effect of publicizing the brand image through activities. On the other hand, through such activities, we can open the market quickly and lay a good foundation for follow-up business.