It Is Very Important To Manage And Manage Skilled Customers And Employees.

< p > a lot of small and medium-sized enterprises are complaining about business is difficult to do, advertising is invalid.

Don't you know that for any enterprise, the best form of advertisement is the good service of the grass-roots employees in the enterprise, and the grass-roots employees are the real advertisements of the enterprises.

If this kind of "live advertisement" resources are not good enough, other advertising investment will be bigger and creativity is better.

< /p >

< p > "customers first, employees second, shareholders third", customers are people who can bring profits to enterprises, and employees are people who can create customers, especially grass-roots employees.

For example, sales staff and customer service, they face directly to customers and quasi a href= "//www.sjfzxm.com/news/index_c.asp" > Customer /a everyday. When they stand in front of customers or prospective customers, they become three-dimensional "live advertisements" and become the most intuitive expression of corporate image and product service.

< /p >

Less than P, Disney's paradise in Tokyo is the most well known.

In Tokyo, Disney, even the summer cleaning worker who is responsible for sweeping the floor, has to undergo a series of training, including sweeping, photographing, diapers and identifying directions with three different brooms.

Only the first thing is real post skills.

Photography, diapers and discrimination are all used to help tourists when they need them.

< /p >

< p > Disney not only focuses on < a href= "//www.sjfzxm.com/news/index_c.asp" > employee skills < /a > and quality improvement, but also places basic employees in a more important position than managers. "Employee first, manager second" is an important concept in Disney management.

< /p >

< p > therefore, paying attention to employees is not only reflected in how to improve their professional skills and qualities, but also enable employees to have a strong sense of identity for their work.

Many enterprises also attach great importance to staff training, but passive employees can not understand the company's motives and their responsibilities as a "live advertisement".

There is no doubt that if a company wants to have a good profit, it must have a good customer, and a good customer must have excellent staff.

In a word, we should pay attention to employees first, then ask employees to value customers, and then dig profits from customers.

< /p >

P > grass-roots employees have created an interactive opportunity when they come into contact with potential customers. How many advertising costs can we use for such opportunities? How can we let this opportunity slip away easily? < /p >

< p > many a href= "//www.sjfzxm.com/news/index_c.asp" > enterprise management < /a > people like to attend various occasions, like to pack themselves, so as to achieve the purpose of publicizing the enterprise.

The exposure rate of enterprise leaders is high, which is of great help to enterprises. However, those who are directly exposed to customers are not high managers.

When we go to a restaurant, we usually do not see the boss. We serve the cooks and waiters directly. We look at the advertisement to dial the business phone, but not the boss, but the operator.

Our perception of an enterprise and product cognition come from these grass-roots employees. We can become customers or consumers of an enterprise, often because of these grass-roots employees.

< /p >

< p > to see whether an enterprise is successful. Don't look at the office's style. Do not see whether all department managers have MBA degrees, and whether the operator can answer the consumers' questions well. When sales personnel stand in front of prospective customers, can they show the advantages of enterprises and set up the image of the enterprises.

< /p >

To achieve the above, P does not need to spend high advertising expenses, and this kind of resources can be added to the unlimited value. It is the most cost-effective form of advertising in the commercial society.

Therefore, SMEs must make good use of their "live advertising" resources, because resources limited, we can not do too many invalid advertisements.

< /p >

< p > Carnegie once said, "take away my staff and leave my factory behind. Soon the factory will be full of weeds. Take away my factory and leave my staff behind, and soon we will have a better factory."

< /p >

To modify this sentence can also be said: "to reduce the quality of my staff and give me a huge advertising fee, customers will gradually lose after a while, reduce my advertising expenses and improve the quality of my staff, and soon we will create several times the profit of advertising costs." P

< /p >