Yin Man Will Become The First Listed Domestic Amoy Brand.

"P" yesterday, the reporter confirmed that the women's wear Internet brand Yin man plans to start the domestic IPO plan around 2016, and admitted for the first time that he is negotiating with Alibaba and IDG to accept A's investment intentions.

"The details of the amount of financing are not yet clear."

Yin man related media official said.

< /p >

People close to the paction close to the P revealed that IDG invested about $18 million in a href= "//www.sjfzxm.com/news/index_c.asp" and "Min" /a, accounting for 18% of the shares, thereby estimating that the valuation range of Yan man was close to $100 million.

"Judging from the current investment market, this valuation is higher than Mcglaughlin's 40 million US dollar market value, also higher than the red child's 66 million dollar trading price."

Gong Wenxiang, founder of Shenzhen electric shock company, said that the trend of capital shows the new development of the electricity supplier from the side.

< /p >

< p > < strong > valuation is much higher than < a href= "//www.sjfzxm.com/news/index_c.asp >" vertical electricity supplier < /a > < /strong > /p >

< p > If Ali and IDG invest in Germany, the deal is expected to refresh the market price for the Internet < a href= "//www.sjfzxm.com/news/index_c.asp" > original brand < /a > valuations.

< /p >

P, who is close to the deal, has invested about 18 million dollars in IDG, accounting for 18% of the shares, while Alibaba has invested tens of millions of dollars in it, accounting for less than 15% of the shares.

It can be estimated that the valuation range of Yan man is close to 100 million US dollars.

According to the data provided by Yin man, the sales volume in 2013 has reached 760 million yuan, and another brand name of the group has achieved sales of 360 million yuan.

< /p >

< p > by contrast, the investment case known as "vertical electricity supplier valuation finalized the market price" is that in 2012, the red child sold to Su Ning with a price of 66 million US dollars, while Suning financial report data showed that in 2012, the sales scale of red children was 1 billion 620 million yuan.

< /p >

< p > "from the point of view of these pactions, the Internet original brand valuation of Yin man is much higher than that of vertical electricity supplier.

The reason is very simple. Tmall, Jingdong, vip.com and other top ten e-commerce channels have monopolized the market share of China's online shopping market by 99%, and the remaining vertical electricity providers rarely have room for imagination.

Looking back, online shopping accounts for 10% of China's consumer market, which will spawn over 10 billion internet original brands.

Gong Wenxiang, the founder of Shenzhen electric shock company, analyzed Nandu's correspondents, butting the resources of "big Taobao", which made it possible for him to skyrocket. But then, from 1 billion yuan to 10 billion yuan, he needed the whole network marketing.

< /p >

< p > however, well-informed sources say that the investment from Alibaba is actually not a Alibaba group or a direct investment company, but a privately held fund of Alibaba related persons. Therefore, the legal level can not be called the investment of Ali group.

Yin man side said that whether IDG or Alibaba, the two sides are still negotiating, the investment plan has not yet been settled.

"Even if we get the investment from Alibaba, it doesn't mean that there is any interest relationship. Ali will not give special attention to EMMAN. What he looks at is the value space of Internet as a brand."

Fang Jianhua, chairman and founder of Yin man, stressed.

< /p >

< p > < strong > plan to start IPO < /strong > /p in 2016.

< p > the next question is: where will the large sum of funds go after the A round of financing?

"P > there is no doubt that" mobile Internet technology is subverting the competitive pattern of the whole retail industry.

This is a battle that we have to fight. "

Fang Jianhua told reporters in an interview with Nandu earlier that he would rely on mobile terminal trading data to develop a new system to open up the integral data of Yin man's whole network, greatly improving the two purchase rate of customers.

< /p >

< p > "this year, the company has set up a mobile division separately, and Inman has its own A PP mobile terminal, which has been officially launched in the near future. Based on the comprehensive CR M data analysis, Yin man can also use the mobile terminal to carry out precision marketing and even develop new brands."

Yin man executives told Nandu reporters that Yin man has launched a multi brand development strategy. In addition to the acquisition of "initial language", the new "left life" launched in March 3rd is a brand new cotton and hemp brand developed by the company for high-end users.

< /p >

According to Fang Jianhua's development game, in 2014, Yin man is expected to increase the number of brand names to four or five. The category of products from cotton and hemp dress gradually extends to accessories, household products and other peripheral products, forming a unique "cotton and hemp life circle". P

"In 2016, sales of Yin man group are expected to sprint to about 3 billion -50 billion yuan."

Fang Jianhua predicts.

< /p >