The Influence Of Window Display On Clothing Business

Looking at the successful cases of window display in foreign countries, we can see that there are many factors that affect the display of window displays. There are many ways to display windows, but in addition to having the sense of "art", it is more important to catch the eyes of consumers in a short time and let them further purchase desire. A successful display of windows to improve the shop Sale It has immediate effect. The external environment, hardware facilities, team awareness and so on, but we can find some commonalities and skills.

Leading market with advanced samples

Someone once turned clothing The shop is likened to a book, comparing the shop window to the cover of the book. If the cover of a book is designed to be unattractive, will the reader be interested in reading it? The answer is, of course, No.

The window should highlight the essence of the product and give consumers the most explosive visual impact. Choosing samples to display is particularly important. Sample is the theme of window display. It is the most effective propaganda entity. The success or failure of sample selection is related to the image of the enterprise and brand, and determines the fate of the product.

Whether it is a brand name or an agent, when choosing window samples, it is necessary to choose the most exquisite main styles of all products. On the other hand, we must choose new samples that are advanced and newly developed without full scale production, or are limited edition or conceptualized, so as to highlight the brand image and attract consumers' attention.

Window display should be echoed internally and outdoors. The clothing displayed must be homogeneous. Do not display the clothes with broken color codes in the window, so as not to mislead consumers, affect the sale of other products, and cause waste of resources.

In window display, while selecting samples, we should consider the current marketing theme, pass the brand culture through the combination of supporting design, let the brand image win the hearts of the people, and finally achieve the sales goal.

Combined display is the redesign of the overall image of the garment. It can not only make the product unique, but also avoid the suspicion of similarity and plagiarism. Because the overall image is very easy to attract people, consumers often buy the whole set because of the perfect matching, even if these accessories are more expensive than other stores, and thus increase store sales.

Before making a thematic display, we should carefully observe the entire clothing commercial street, compare the competitive brands of front, rear, left and right, then summarize and extract, seize the key points, and then start working.

The display effect of window display is more convincing and realistic than TV media and print media. Its silent shopping guide language and implicit shopping guide are Couture Other marketing tools in the shop can not be replaced.