Shoe Companies: Make Up For Spring In Winter.

Looking for new markets and new customers, focusing on improving management efficiency and saving costs.

It has become the consensus of Sichuan entrepreneurs. 14 days after the initiative to urge domestic demand, the white paper scarlet letter written on the front door of the shoe company of Chengdu in Wuhou shoes city has written a few words of "recruitment notice", and more than 100 positions are vacant.

Wu Deqing, chairman of the company, said that due to the pfer of orders along the coast, the company urgently needed to expand its production capacity. The new plant in the Wenjiang Strait Industrial Park will be put into use at the end of this month, requiring skilled workers to be trained in advance.

Reporters have been developing in the investigation, and the financial crisis is coming. While Sichuan enterprises are encountering shocks, they should pay attention to making use of opportunities and accumulating power to enhance pformation.

How do I pick up the order?

The shoe industry is the most export-oriented industry in Chengdu. Data show that the more than 1700 export shoe enterprises in the city are affected by factors such as weak international market and appreciation of RMB, and orders are greatly reduced.

However, there is another scene in Wu Deqing's factory: "our order has exceeded 20% of the production capacity, and we must expand our capacity."

This financial crisis, Guangdong, Zhejiang and other enterprises bear the brunt of the move, and 4 years ago east shoes moved westward shoe factory relocation, this "move" to Sichuan is a large number of orders.

"Orders are not well connected," explains Wu Deqing. In Dongguan, Shenzhen and other places, shoemaking is pipelined production, and at present, only about 10 enterprises can achieve such production in Chengdu.

These lines of production, manual enterprises simply can not digest, so a large number of skilled workers.

"Under the financial crisis, it is a good opportunity for Chengdu shoe enterprises to upgrade."

The relevant person in charge of Wuhou shoes capital said.

Eggs can not be put in a basket. "We have successfully opened up 3 European markets, and now we have formed a diversified market line dominated by the US market and the European market."

The financial crisis has made Wu Deqing more aware that risks can be resolved by diversification of the market.

For the development of the domestic market, many enterprises have stepped up their pace.

"The Chinese market can reach the sum of consumption in the European and American markets within 5 years, which will allow time for brand creation."

"We will achieve core breakthroughs in key cities such as Beijing, Tianjin and Shanghai in the next two years."

Many of the shopping malls already sold in Chengdu have been focused on the development of the domestic market since 2002.

From the international market to the two international and domestic markets, the formation of its own brand is becoming the first strategy for some enterprises to resist risks.

When many tea producers are facing rising costs and pressure on product sales, Sichuan Mount Emei bamboo leaf tea industry Co., Ltd. is relatively relaxed.

"Unlike being a casual tea, there is a lot of pressure on our own brand to sell."

Tang Xianhong, the head of the company, believes that consumers will be more likely to choose brand products at this time.

Why did the cost rise?

"Effective management can help us overcome difficulties in crisis situations."

The words of an entrepreneur represent the aspirations of the vast majority of entrepreneurs.

Using external resources to protect orders, looking for new markets and new customers, focusing on improving management efficiency and saving costs.

This is the consensus of Sichuan entrepreneurs.

Zou Guangyou, chairman of Sichuan Guang you Potato Industry Co., Ltd., said that the mobilization of all staff from the production process to the improvement of raw material formula, from the faucet to the merger of the production process, reduced the cost from the management practice and operation details.

"The cost of some production links has been reduced by about 1/3," explains Zou Guangyou. If it is not corporate culture and enterprise management, this comprehensive and efficient result is difficult to produce.

Chengdu, the United States of America Footwear Co., Ltd. successfully introduced a management consulting company in Xiamen in 2007, to guide enterprises to conduct comprehensive and systematic management, set up assessment and performance scoring system.

"This kind of management is intangible, but in the case of bad external environment, the enthusiasm of employees and the scientific nature of management will have a great impetus to the development of enterprises."