2014, Nike, Adidas And Other International Sports Brands "Discount" Fight

Recently, the news is on the mainland. Sports brand When domestic promotions were slightly down, the international giants who still had plenty of time were still fighting for a discount. Beijing Business Daily reporter visited the market found, including Nike, Adidas Among other brands, the salesmen in some shopping malls say that the new products are 5-9 discount. Let's take a look at the details.

The Beijing Commercial Daily reporter saw in a shopping mall in Wangfujing that almost all outdoor sports brands were labeled "full and full". Among them, Nike and Adidas "cash consumption 300 to 100 electronic integrals, 1 points equal to 1 yuan", and the brand "bloodletting", "full 100 reduction 30-40". In another shopping mall in the same business district, the outdoor series of international brands, including the above-mentioned brands, also have greater sales promotion. According to the salesmen of some stores, the new products in the store also take part in the discount activities.

Subsequently, the reporter came to a shopping mall in the North Third Ring Road, the two floor. Nike In the astas store, the sales promotion sign is playing the "50 percent off Cap" logo.

Although according to the sales staff, now at the end of the promotion season, the discount is relatively large. However, the reporters found that some discount cards in the shopping malls had been hanging out for many months, and only changed the discount intensity at different times.

Earlier, the head of Nike Greater China once admitted, "we did encounter some challenges in China and need to do so. business model Adjustment ". A report released by the brand showed that Nike's revenue from the Greater China market was $629 million in the quarter ending November 30, 2013, a slight increase of 8% over the same period last year. By the end of the quarter, Nike's total inventory value was $3 billion 700 million, an increase of 11% over the same period last year. It is reported that in order to clean up inventory, Nike had planned to open 40-50 factory stores in China last year, and the product discount to 3-4.

The recent performance of another sports giant in the Chinese market is also bleak. In the first three quarters of 2013, sales in Adidas Greater China increased by 7%, which was slower than the 16% growth in the first three quarters of 2012.

Some analysts believe that after the rapid development of the domestic market, the international brands such as Nike and Adidas have fallen into the predicament of the loss of growth momentum. Stock Begin to increase. As for the reason, Beijing Cheung Kong Sports Consulting Co., Ltd. CEO Zhang Qing analysts believe that on the one hand is affected by ZARA, UNIQLO and other fast fashion brands, on the other hand, in the three or four tier cities suffered a strong local brand block.