A Research And Development Center Will Be Set Up In New York And Paris By The Individualized Design Of The Leisure Brand Uniqo

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< p > UNIQLO Uniqlo is the world's ten largest leisure a href= "http://sjfzxm.com/news/index_s.asp" clothing brand "/a", and it is also one of the representative enterprises of SPA retail mode.

It is characterized by the comprehensive revision of business processes such as planning, production, circulation and sales, and striving to establish the most suitable business mode for consumers. The key is to carry out mass production according to the needs of consumers.

UNIQLO Uniqlo is the most popular leisure apparel brand in Japan with over 20 years of operation experience.

However, due to the recent decline in UNIQLO's performance, personalized design will be launched for different markets.

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< p > from relevant reports, it is learned that the clothing store "QQ", which is the main business of XXX group, will specialize in developing products for the European and American markets.

The R & D center will be opened in New York in the next year, and the R & D center will also be established in Paris after 2015.

In order to realize UNIQLO's globalization strategy, we must strengthen its business in Europe and America.

According to Xun, traditional methods based on global general design are inadequate, so they decided to change the commodity strategy.

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< p > in the United States, New York has 17 "a href=" http://sjfzxm.com/news/index_s.asp "UNIQLO /a" stores.

But in the 2012 fiscal year (as of August 2013), business continued to suffer losses.

Previously, UNIQLO has been selling the same products in Japan as the United States, but this autumn, it will first try to sell jeans and shirts designed specifically for Americans to observe consumers' reactions.

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During the year of "P", we will set up a new "R&D (R & D) center" in New York to develop commodities for the US market.

Xun bought the Theory, a high-end women's clothing brand in the United States, and Theory has R & D centers in New York.

UNIQLO will cooperate with Theory in setting up R & D centers.

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P has 18 stores in Europe, and its performance has only been maintained at the guaranteed level.

After 2015, Paris will open the same R & D center in New York as the birthplace of fashion fashion.

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The combined sales of the P fiscal year 12 increased by 23% compared to the same period last year, to 1 trillion and 143 billion yen (about 66 billion 900 million yuan).

XXX proposed to increase sales to 5 trillion yen in 2020, with overseas sales reaching 3 trillion yen.

Although Asia's business continues to gain more revenue, it is struggling in Europe and America.

Fast marketing has to adjust its commodity strategy.

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< p > H&M and Inditex, such as "ZARA" Inditex, have adopted the universal design basically.

But unlike European and American businesses, UNIQLO, which has grown up in the Japanese market, seems to have to adjust its design to be widely welcomed in different European and American markets.

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< p > reporter understands: store type store, supermarket type independent shopping.

The concept of UNIQLO shops from site selection to decoration is "environment that allows customers to freely choose". Almost all of them are "big shop" style, spacious and storehouse, and are reasonably arranged according to consumer's consumption habits.

UNIQLO's overseas expansion strategy is "NumberoneinAsia, thennumberoneintheworld".

XXX group, while directly opening stores in overseas markets, is also merging and acquiring influential brands in the local market (especially the a href= "http://sjfzxm.com/news/index_s.asp" > women's wear brand < /a), borrowing the early advantages of the brand to familiarise local consumers with the brand of UNIQLO as soon as possible.

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