Shenyang Stores And Tenants Are Frequent.

< p > in early December 2013, more than 20 business households in a computer city on San Hao Street temporarily closed down and put pressure on the mall to reduce rent.

In January 3, 2014, hundreds of businesses in an underground shopping mall in Shenyang declined to pay rent. Merchants admitted that Taobao's online shopping impact had made the small profits of the entity store unable to cope with the rising rents.

In January 6, 2014, a large Shenyang a href= "//www.sjfzxm.com/news/index_c.asp" > dress < /a > city more than 200 refused to open the door to protest the high stall price.

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< p > more than 3 months in a short month.

In the face of the impact of e-commerce, the traditional retail industry in Shenyang appears irrational. The threat of rent increases and the threat of business owners close behind is a simple and crude solution.

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What should we do in Shenyang's traditional retail industry after the flurry of stress? At the two sessions this year, the NPC deputies and CPPCC members together with the experts made suggestions on how to "survive the winter" after talking about the electricity supplier coming to the P.

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< p > < strong > news background < /strong > /p >

Less than p ago, the Chinese Department Store Association released the latest data: in 2012, the growth rate of the national department store industry declined significantly, and the extrusion of traditional online shopping was surging. The average net profit level of the general merchandise industry was only 2%-3%.

Traditional department stores are entering a period of small profits and slight growth.

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Ma Yong, who has been in San Hao street for 10 years, has a deep impression on P.

10 years ago, he earned the first pot of gold only by acting as a small Mp3.

But 10 years later, he sold more goods, but sales were shrinking every year.

After Jingdong and Taobao appeared, more and more customers chose online shopping.

Sometimes we only have a few dollars for a commodity, but it's still hard to get the bottom price of the electricity supplier. "

Ma Yong said that only the rental of entity shops is the point where they can not fight against the electricity supplier.

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"P >" Wang Tao, who runs clothing business in a large clothing mall, feels the same way.

"Customers come to our store to try clothes, and then go online to buy them. Wholesale households are losing year by year."

Wang Tao said that in the first few years, he felt that Taobao was fighting for business with himself and ready to divide the world equally.

But now he feels that the electricity supplier is coming to death.

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< p > reporter rough statistics, feel that the traditional retail industry that has been hit by the electricity supplier, the first is household appliances, clothing, books, automobile accessories, snacks and so on.

In the words of Ma Yong, they may die before death.

Ma Yun, chairman of Alibaba group, has also thrown out "lion sheep theory".

He thought, "it's like a lion eating sheep in the forest."

Traditional retail is frequently seen, and pformation, shuffling, challenge and death are common terms, which reflect the difficulties faced by traditional retailers.

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< p > < strong > narrates the person market manager < /strong > < /p >.

< p > < strong > gap vacancy rising rent - closed door struggle < /strong > < /p >

< p > an unnamed a href= "//www.sjfzxm.com/news/index_c.asp" > footwear > /a > wholesale market manager told reporters that in recent years, by the impact of the electricity supplier, the share of traditional business has declined, and investors in the market are also feeling chill.

In addition, the rising urban commercial complex is also sharing the cake, but the purchasing power of the people in Shenyang and surrounding cities is limited.

Together with the various factors, there are even vacancies in some physical market stalls.

"If we do not adopt the way of rents rising, market managers will also be unable to maintain their operation."

The manager admits that some investors are not optimistic about the future and are ready to go ashore ahead of schedule.

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The idea of P is also very direct.

"In recent years, by Taobao and other online shopping providers, the real market operators are struggling.

If investors are not optimistic about the prospect of risk avoidance, the sacrifice can only be the interests of households.

An old clothing dealer told reporters that they live at the bottom of the business chain, and they are also the most unfortunate, just like fat sheep.

And closed doors protest is often the only way they can do it.

The traditional retail industry is really going to the end? How to deal with it? This year's two sessions, Shenyang evening news and Shenyang network reporter interviewed representatives of relevant NPC deputies, CPPCC members and researchers from the Academy of Social Sciences, and listened to their views.

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< p > < strong > Event < /strong > < /p >.

< p > < strong > narrates Xuan Xiaoping, deputy director of the Municipal People's Congress, < /strong > /p >

< p > < strong > closing doors and hurting yourself, you might as well build a href= "//www.sjfzxm.com/news/index_c.asp" > online shopping platform < /a > /strong > /p >

Xuan Xiaoping P, deputy director of the Shenyang Municipal People's Congress, is an old household in the five love market.

"At the moment, the electricity supplier has a serious impact on the physical store. If the investor increases the rent again, the business owners can not afford it.

However, it is also very harmful to businesses if they do not fight.

If we don't pay the rent, we will scare away the source of customers.

Xuan Xiaoping said, this is like living in a problem area, we all say that this is not good, in the end, whose house can not be sold.

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< p > Xuan Xiaoping believes that such a long and naturally formed traditional market like Wu AI street, San Hao street and shoe city will not disappear. In this period of pformation and upgrading, businesses should strive to create a three-dimensional sales platform, and all sides can further strengthen their efforts to build up a joint venture.

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< p > "a lot of entity shops are exclusive agents. By using this advantage, we can establish our own online shopping platform, forming a three-dimensional sales mode, so that the impact of the electricity supplier will be much smaller."

Xuan Xiaoping said that last year, the five love market launched the "five love shopping" platform, forming a three-dimensional online and offline sales mode to resist the impact of the electricity supplier.

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