The Peak Season Of Consumption Has Arrived And The Price Of Sports Brands Has Been Rising.

Before the Spring Festival, the peak season of consumption has arrived. Many consumers are willing to pay attention to this item in the "a href=" //www.sjfzxm.com/news/index_c.asp "discount" promotion "/a" more concentrated time. But for the sporting goods that frequently staged "new product discount sale" in the first half of last year, many sporting goods brands staged a price reversal drama before the Spring Festival. < /p >
< p > < strong > winter new style is hard to find discount < /strong > < /p >
< p > recently, a number of shopping centers were visited by reporters. It was found that the rhythm of frequent promotions was different from that of the first half of last year. Most of the new winter sports products of most sporting goods brands did not have a discount. The relevant analysts believe that this may be related to the decline of some sports brand orders and the rise of net profit. < /p >
< p > "the clothes should be depreciating after one year's separation. Why is the price much higher?" in the middle of last month, Mr. Tong, a citizen in a sporting goods counter, was knocked down by a down vest with a price tag of 899 yuan. "Last year, the brand had this vest. This year's style is basically the same as last year, but last year, in the store, the clerk clearly told me that it was 50 percent off sold." < /p >
< p > for Mr. Tong's statement, the salesperson of the sporting goods brand store told reporters that the feather vest was actually sold in 2012, but the colors available for consumers in 2013 are more. As for the price, sales staff said: "two years are not comparable, catch up with activities can be discounted." < /p >
< p > reporter found in the interview that in the first half of last year, when faced with high storage pressure, many sports brands regarded discount sales as a means of "flood discharge". Nowadays, sporting goods are very "strong" in terms of discount. Most of the new products in winter are not discounted, and only special brands of individual brands can offer 10 percent off to 5% off discount. < /p >
< p > < strong > inventory digestion is coming to an end > /strong > /p >
< p > in fact, the year-end new a href= "//www.sjfzxm.com/news/index_c.asp" > sports goods < /a > price rise has long been traceable. In the first half of last year, Lining announced that the price of shoes will increase by 7.8% in the fourth quarter of 2013 and that of clothing will increase by 17.9%. Before that, Anta, XTEP, PEAK and 361 degrees also announced the news that the price of sneakers and clothes will rise again by one to 20%. < /p >
< p > < < a href= "//www.sjfzxm.com/news/index_c.asp > > shoes and clothing industry > /a > independent commentator, retail information and e-commerce observer Ma Gang, it seems that the price of sporting goods has a strong relationship with the increase of orders and pressure of inventory pressure, and the sports goods industry has already recovered. Ma Gang's statement is also corroborated from relevant data. Data from PEAK semi annual 2013 show that PEAK's net profit has rebounded for the first time since 2012, up 28% from the second half of 2012 and from 13.4% in 2012 to 14.8% in the overseas market. In this regard, PEAK sports related responsible person in an interview with reporters once admitted: "in the three quarter of 2013, the profitability of single store has improved significantly, inventory digestion has basically come to an end, and the distribution of new products will become the main theme." < /p >