Eight Main Problems Of O2O Mode

In terms of budget, the official flagship store of RRS is positioned as the first store of O2O in the whole network. Because all of them, including O2O, now basically involve small appliances and large appliances. But Daejeon is now Haier's first company pattern Open a store with us now, receive orders online, and then pass the orders through the grid information, that is, through the user's grid, that is, his delivery address. We have divided the country into 1800 grids, and the whole country into 1800 grids according to the streets. Then we will send orders to 1800 grids through grid information and user logistics information, and then 1800 physical stores will do the distribution.

In the O2O practice of RRS, we believe that 8 difficulties may need to be overcome. We also share the experience of RRS:

　　 The first one is Code scanning threshold Problems. Because now all the users of our store have entered our store, because we also calculated that ten people came to our store to buy everyone's electricity, and about two customers clinched a deal (I don't know about other Haier products). But how many users are willing to take a mobile phone to scan the QR code in your store? Basically not. There are also dealer bosses who are unwilling to do this, because they think that clearly why the orders that can be transacted offline should be transacted online, and the proportion may not be matched to us, because we have more than 1800 grids nationwide.

　　 The second problem is offline and offline collaboration and interworking, which is cooperation Problems. From an offline perspective, we wanted 20000 Haier offline stores to compete for the qualification of order service, but at the beginning, everyone thought that offline bosses were all solid monks, and had never been engaged in e-commerce. Suddenly, they were very motivated to compete for orders, but after finishing, we found that we had a great impact on his price, This is the system of RRS, because online prices are monopolized. I just came across a case where a user in Yantai bought a refrigerator. The refrigerator cost 3000 yuan. There is a physical store on the island of Yantai. It is our service grid. It usually sells for 4000 yuan. Such a refrigerator can sell for 1000 yuan. Because we have to pay one price for one price nationwide, we mark the price as 3200 yuan. So the dealers on the island of Yantai are unwilling to deliver the goods, but we will deliver the goods through RRS logistics. We need to go to the TC warehouse through the general warehouse of Yantai and then ship the refrigerator to the user's home, so our logistics costs are very high. So how can we get through the online and offline transformation? Many of our physical stores are now transformed from the perspective of e-commerce.

　　 The third problem is the price system. The sharing of the whole value chain, including the pricing of our value, involves the profit of dealers. Here comes the third question.

　　 The fourth is the issue of inventory synchronization. The biggest problem in O2O is the entire inventory. How can the inventory of 1800 grids be displayed in Tmall. We have also done a lot of work, including three regions, from province to city, to county, and we have also made presentations. But the biggest problem is that we will have many high-end models in this inventory. It is impossible to help you stock these models in every grid. For example, there are more than 100 models in my store. As a result, the dealer is unwilling to stock your models. He thinks that your models are the best sold online, so he won't stock them for you.

　　 The fifth is the commission of sales promoters.

　　 The sixth one is online and offline Product differentiation Question. Because Haier's products are separated between the north and the south, the south is suitable for the southern region, and the north is suitable for the northern region, which leads to the difference between the north and the south, and also leads to the problem of asynchrony. A large number of models in the north and south are available, while a large number of models in the north are not available.

　　 The seventh is the limitation of regional grid. I separated the whole country through 1800 grids, including scanning the QR code. After scanning the QR code, this user may not come to your store, and this order does not depend on your grid. So the regional grid limit is my biggest problem.

　　 The eighth question is the whole Membership system Question, Including CRM, how to make this membership system. Because the official flagship store has only been in operation for three months and has just passed the trial operation period of the store.