Yao Wei: Help More Production And Marketing Under The Line
< p style= "text-align: center" > < img src= "/uploadimages/201401/01/20140101031911_sj.JPG" align= "center" border= "0" alt= "/" < < > >
Why do businesses need to guide consumers to scan their stores? What does wireless end mean for offline sales? Yao Wei, director of wireless operation of autumn water, gave his answers to these two questions: < /p > p
< p > we talked about many consumer segmentation, how drainage and so on, I think these are the problems to be solved later.
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< p > the first thing to solve is how can we wipe the two-dimensional code in the shop? What problems can consumers solve by sweeping code? Why do consumers scan the code? Why do we want to push consumers to sweep the code? I think this is the first thing we need to know clearly.
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< p > Second, < a href= "//www.sjfzxm.com/pioneer/" > wireless terminal < /a > What does it mean for offline? I think wireless terminal is not like PC, wireless terminal should mean sales extension for offline.
As a traditional enterprise, it is not essential for our company to make two or three billion or five hundred million of turnover under the line. The essence of the problem is how to help more production and marketing under the line and how to solve structural problems.
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< p > < strong > sweep Code: the extension of offline sales < /strong > < /p >
< p > we assume an environment, as consumers, when we enter the store, when will we use the mobile Internet mobile terminal scan code? The first is very clear price comparison; the second is to buy, if the mobile phone terminal can achieve a business volume of nearly 200 thousand a day, it is no longer a small shop. If the sales volume is going to erupt again during the activity period, it will almost account for nearly one hundred million of the turnover a year.
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"P" next, let's think about what kind of scene consumers need to scaven? For example, I go to the store and try a dress, I wear L, but now only M, I like it, then the guide said so, you come to sweep the two-dimensional code, you can search the goods through the phone shop.
The demand for scanning is based on the extension of consumer a href= "//www.sjfzxm.com/pioneer/" > purchase demand < /a >, which is a natural behavior.
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< p > < strong > online and offline new products synchronization < /strong > < /p >
What is the advantage of Taobao mobile shopping? < /p > p
< p > Taobao has a natural mobile shopping environment, but we find that if you open a micro shop in the micro panning, it will release all the new products. This means that the consumers need to see the micro panning first, then see the micro shop, and then see the < a href= "//www.sjfzxm.com/pioneer/" > offline new product < /a >, that is, it takes three steps to see the goods.
Therefore, I suggest that micro shops can directly occupy a striking place in Taobao mobile phone.
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< p > Second, as a category of clothing, there should be synchronized new products on the PC side and the mobile phone end, so as to do the displacement of the traffic and replace the two-dimensional code location under the online business.
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< p > because the clothing category has a large demand for new products, but few brands sell new products online, basically selling stocks or discounted goods.
If the PC terminal can synchronize the new product with the mobile phone end, then replace the merchant with the location of the a href= "//www.sjfzxm.com/pioneer/" > the two-dimensional code < /a > by using the traffic of the PC terminal, Taobao has more advantages than Tencent, because Taobao's shopping environment is better than Tencent, the commodity exhibition is better than Tencent, the cooperation of the brand is also better than that of the Tencent, the brand business has no reason to choose Taobao instead of Taobao.
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< p > when the shopping guide is landing, if the PC terminal has a new product plate, consumers can see the new product after entering it. They can buy goods below the line "a href=" //www.sjfzxm.com/pioneer/ "> < /a >, buy online; at the same time, when browsing the mobile phone with the mobile phone, you can browse through the micro panning to the new product, so the wireless terminal as the extension of the offline consumption is very natural.
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< p > as a brand dealer, because the replacement of cable traffic will also be very happy to do O2O.
For example, by using the opportunity of double eleven O2O, we can quickly arrange the two-dimensional code under the line.
Put the two-dimensional code, let the consumer sweep the code, see his online shop can not buy goods, whether it is the extension of the broken code, or the extension of collocation, Taobao micro Tao O2O can occupy the store through the two-dimensional code at least, occupy the store and then think about how to divide into, how to benefit the shopping guide problem.
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