Nine Mu Wang Men'S Clothing In Cold Winter "O2O" Mode Is Still Under Investigation.

< p > < strong > > a href= "//www.sjfzxm.com/news/index_c.asp" > men's wear > /a > market overall downturn < /strong > /p >

< p > < strong > 9 Mu Wang has 150 stores this year. < /strong > < /p >

On the afternoon of December 26, 2013, P, a nine customer shop in Chang Fu Street, Nanjing, ushered in another customer today. Like most of the previous people, he chose to leave after a turn in the shop.

The "cold winter" of the men's clothing market is eroding the retail terminal of the homemade brand men's clothing such as the nine herding kings.

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< p > reporter learned from the brokerage department that has just studied the nine herd Wang, the retail terminal of 2013 < a href= "//www.sjfzxm.com/news/index_c.asp" > nine herd Wang < /a > is getting worse and worse.

It is estimated that by the end of this year, the number of net shops will reach 150.

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< p > reporters call "nine shepherd", the company's secretaries are not there. A female staff member of the Securities Department explained that there is no detailed figure at present. The real situation is related to opening. As of September, the number of closed shop may be 30-40.

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< p > < strong > forecast: at the end of the year, the number of net entries reached 150, < /strong > /p >

< p > the object of brokerage research is Li Jian, the representative of securities business.

Quoting Li Jian's data and opinions, the broker said that in the past 11 months, sales of the nine Mu Wang had been declining in a single digit state, and the business status of the outlets was normal. However, the situation of franchised stores, especially those on the roadside, was getting worse.

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< p > 9 Mu Wang's stores in Nanjing are direct stores. Reporters can not observe the specific circumstances of the franchisees.

However, yesterday afternoon, the reporter observed outside the shop of Chang Fu Street in Nanjing, nine minutes ago, and only one customer entered the store in half an hour.

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< p > 9 Mu Wang's three quarterly report in 2013 showed that net profit fell 9.62% in the 1-9 months of this year.

At the beginning of September, the vice president of the company, who was in charge of business, announced his resignation.

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< p > < strong > response: as of September, thirty or forty doors closed < /strong > /p >

< p > for the opinions of the securities companies, it seems that the nine kings do not agree.

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< p > yesterday, the reporter called "nine herd king" to verify the closure of the store. A female staff member of the Securities Department said that neither she nor she was there. She also did not have the latest data, but thought "there should not be so many".

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< p > the staff explained that the real situation of the company's store was related. As of September, the company closed more than 300 stores, but also opened hundreds of stores. "In September, the number of closed stores should be 30-40."

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< p > "some of the reasons for closing the door are due to poor performance, but some of them are due to the expiration of the lease of the shops themselves, or the adjustment of their business areas and shopping malls."

The staff member added.

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< p > 9 Mu Wang 2013 semi annual report shows that as at June, there were 3205 retail terminals in the nine Mu Wang, and 59 in the current period.

However, the total number of shops purchased was 11, of which 1 were direct stores and 10 were strategic franchises. In addition, there were 12 shops and strategic franchises.

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< p > in the semi annual report, the company said that in the first half of the year, the domestic a href= "//www.sjfzxm.com/news/index_c.asp" > the terminal market < /a > consumption continued to be low. In order to control risks, the company slowed down the pace of opening stores.

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< p > < strong > save oneself: the "O2O" mode is still under investigation < /strong > /p >

"P > it is worth mentioning that the self rescue plan of the king is to start the" O2O "model (the combination of line and line).

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< p >, however, the reporter was informed that up to now, the "O2O" of nine herding king is still in the "meeting and discussion stage".

People close to the nine clothing industry told reporters that the "O2O" of the nine herdmen is collecting information and research, and management has no definite opinions.

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< p > the foregoing brokers also mentioned in the research summary that there are more disputes in the implementation of "O2O" mode in the implementation of the contract, such as the distribution of interests of franchisees, online pricing and so on.

The interests of franchisees need to be considered globally, while online pricing is the most direct problem.

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< p > yesterday, there was no specific timetable for acknowledgement of the "O2O" strategy.

Those who are close to the nine garment industry have been convinced that the men's wear market has been adjusting since 2012, and there has been an overall downturn in the market from high-end to low-grade.

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< p > the foregoing brokers analyzed in the summary of the survey. There are four main reasons why men's clothing is not well sold, including the fact that shoppingmall and e-commerce have diverted some consumer demand, men's consumption habits have begun to change, more emphasis on personalized needs, more and more men's clothing brands both inside and outside the country, and consumption abroad has become increasingly easy.

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< p > reporter learned that nine Mu Wang intends to merge some brands to enhance market competitiveness.

The above nine staff members said that they were looking for some suitable brands, but there was no more detailed information.

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