Dior Brand Is Independent, And The Prospect Of China Is Still Clear

Although the anti-corruption campaign, which has been carried out in China for nearly a year and shows a growing trend, has led to a sharp decline in demand for luxury goods, the prospect of Christian Dior brand in mainland China is still clear, LVMHMo? THennessyLouis Vuitton SA (LVMH. PA) ChristianDiorSA Sidney Toledano, general manager of CDI. PA and president and CEO of Christian Dior Couture brand, said at the group's annual general meeting on Thursday.

Sidney Toledano explained to WWD that the reason why Christian Dior Couture brand can be independent is that the brand positioning is appropriate. Sidney Toledano believes that Christian Dior Couture brand products are mostly for personal use, and are different from Louis Vuitton, Gucci Gucci and PradaSpA (1913. HK) Prada, etc Luxury brand 。

Christian Dior Couture's men's clothing products are relatively young and avant-garde, and do not involve politics (not suitable for giving gifts to officials). Therefore, Christian Dior Couture's brand has not been affected by China's attack on gift giving. He said: "From the perspective of brand image and market share growth, our position in China is very stable, so I think Christian Dior Couture Keep full confidence in China's development. "

Sidney Toledano refused to disclose China's share in the overall sales of Christian Dior Couture brand, but he said that the demand for the brand products in different parts of the Chinese mainland is different, and some regions still like to buy flashy luxury brand logo products. However, the luxury brand literacy of some Chinese people is also improving rapidly, SidneyToledano It was revealed that the "EspritDior" exhibition held in the Shanghai Contemporary Art Museum had attracted more than 120000 visitors in less than two months, "which means that young and wealthy Chinese people have a considerable understanding of luxury brands, and also hope to know more about the history, tradition, craft and quality of these brands," Sidney Toledano said.

The revenue of Christian Dior Couture brand in the first quarter of fiscal year 2013 (from July 1 to September 30, 2013) was 369 million euros, an increase of 13.54% over 325 million euros in the same period of last year, and the growth rate at constant exchange rate was 19%. Among them, retail business once again showed strong performance. According to the actual exchange rate, the revenue growth rate of this business was 16%, and the growth rate at constant exchange rate was 23%. In addition, All markets and product lines contribute to the brand's outstanding performance.