Bosideng Shares Rose And Gross Margin Rose

"P > Bosideng International Holdings Ltd (HK:3998) a href=" //www.sjfzxm.com/ "> /a > /a >, International Holding Co., Ltd. issued its midterm results after 18 days. The income of the first half of the September 30, 2013 fell by 8.8% to 2 billion 809 million 200 thousand yuan, the gross interest rate rose by 380 basis points to 49.4%, and the net profit rose by 3.1% to 326 million 100 thousand yuan, or RMB 4.10 yuan per share.

19 days ended, Bosideng shares rose 4.23% to HK $1.48.

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According to the Department, in the first half fiscal year, the Bosideng International Holdings Ltd (HK:3998) Boston down clothing business income amounted to RMB 17.563 yuan, a decrease of 4.7% compared with the same period last year, which accounted for 62.5% of the total income of the group.

The sales volume of < a href= "//www.sjfzxm.com/news/index_s.asp" > brand down garment < /a > is 6 million 530 thousand, including the four seasons product of brand down garment, which is a slight increase of 0.4% over the same period last year.

Benefiting from the implementation of the group sub brand strategy, the sales volume of Bosideng brand increased by 12.6% over the same period last year.

In the first half of fiscal year 2014, the number of group stores decreased by 344 to 12665, and sales area increased slightly by about 5.1%. The group made use of the off-season to sort out and adjust the channels, with the net sales of the third party dealer outlets decreasing from 1042 to 8870 during the period.

The number of self operated outlets increased by 698 to 3795, and self owned outlets accounted for about 30% of the total retail network.

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< p > in the first half fiscal year, the income of Bosideng OEM processing business reached RMB 653 million 400 thousand yuan, down 12.9% from the same period last year, which accounts for 23.3% of the total revenue of the group.

The decline in OEM revenue is mainly due to the slow economic recovery in Europe and America and the competitive pressure from Southeast Asian countries.

Bosideng said that the production of OEM processing business has been basically completed in the first half of the year, with 11 existing customers, mainly famous brands in the United States. The income from the top five customers accounts for about 72% of the income of the OEM processing business.

Facing the slowdown of export business and the gradual pfer of OEM processing business to some Southeast Asian countries, Bosideng opened up a new direction of business development this year. The group has cooperated with a famous European online a href= "//www.sjfzxm.com/" target= "_blank" > clothing < /a > a href= "//www.sjfzxm.com/" target= "_blank" > "dress less than" and "consumer goods retail channel".

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< p > Bosideng group's non feather down business department's revenue in the first half of the fiscal year was 399 million 500 thousand yuan, down 18.1% from the same period last year, accounting for 14.2% of the total income of the group.

During the period, the brands have been closed down to operate undesirable outlets. Taking into account the downturn in the market, the opening up strategy is more conservative.

As of September 30, 2013, the number of non down clothing stores decreased by 159 to 1267.

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< p > e-commerce is a highlight of Bosideng's mid term performance. Revenue in the first half of the fiscal year increased by 71% to 49 million yuan.

Bosideng said its Tmall platform sales ranked first in the category of down garments.

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< p > in the first half of fiscal year, Bosideng International Holdings Ltd (HK:3998) Bosideng International Holding Co. Ltd. gross profit fell 1.1% to 1 billion 387 million 100 thousand yuan, operating profit fell 19.5% to 343 million yuan RMB, < a href= "//www.sjfzxm.com/news/index_q.asp" > operating profit < /a > rate dropped 160 basis points to 13.8%.

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