The Slow Growth Trend Of Luxury Goods Market Is More And More Obvious.

< p > < a href= > //www.sjfzxm.com/news/index_s.asp > luxury market > /a > slow growth trend is more and more obvious. Yesterday, Bain released the "2013 China Luxury Market Research Report" pointed out that this year, the mainland luxury market growth slowed down further, the annual growth rate is expected to be about 2%, which is far from the strong growth level of about 30% in the past years, and this slow growth trend will continue until 2014. < /p >
"P" gift giving was once an important part of luxury consumption. The bain report points out that policies have a great impact on the luxury market, especially for watches and men. Watches accounted for more than 1/5 of domestic luxury goods consumption, and sales fell by 11% this year. The growth rate of cosmetics, perfume and personal care products, which had been the mainstay of the luxury market in China, slowed down from 15% last year to 10% this year. < /p >
< p > for mature markets, < a href= "//www.sjfzxm.com/news/index_c.asp" > luxury goods < /a > consumption is generally dominated by women. In the mainland, the market has been driven by male consumers in the past, but at present, female consumers are catching up. Bruno lenner, Bain's global partner, said: "in the Chinese market, the focus of global luxury brands is shifting from male consumer oriented products and accessories to female consumer oriented products and fashions. Brands are also actively addressing this important change. According to Bain observation, this year, women's consumers as the main category and fashion series show strong growth momentum, the growth rate of 8%-10%. < /p >
< p > in view of the rapid rise of female consumer groups, the total market of luxury goods in mainland China is expected to be 116 billion yuan this year. The Chinese are still the world's largest luxury consumer groups, contributing 29% of the total global luxury goods expenditure, representing an increase of 4 percentage points over the previous year. < /p >
In addition, the depreciation of the euro and the richer product category in overseas markets encourage more Chinese consumers to buy luxury goods in overseas markets. P The report shows that Chinese consumers spend more than 2/3 on luxury goods in 2013, which has risen sharply over the past year, which has slowed the pace of big international brands in China. "China's luxury market has rapidly developed from" enclosure "stage to continuous attention to customer experience and comparable store sales stage," according to Bain strategy, which is expected to continue until 2014. < /p >
Less than P, the problem of luxury brands in China is not just slowing down. Earlier, the British luxury goods giant Burberry (Bo Baili) trademark rights protection encountered twists and turns. Burberry's classic lattice logo has been cancelled by the State Administration for Industry and Commerce Trademark Office for three consecutive years. Burberry will even face the above trademark application to revoke the economic claim for the 500 million yuan of Shenzhen leather goods company Polo polo. < /p >
< p > Lu BDA Polo company has said that for many years, Burberry has infringed on its lawsuit including "a href=" //www.sjfzxm.com/news/index_cj.asp "property" /a "preservation, prohibition order, evidence preservation, and so on, resulting in huge losses for the company. < /p >