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French Luxury Sales Drop, Try To Attract Chinese Tourists

2013/11/30 23:25:00 12

Outbound Travel Luxury Goods Brand Names

recently, according to the British financial times, the French famous brandy manufacturer Remy Martin Jun Du group predicted that, due to the "uncertain economic environment" in Europe and the "rapid slowdown" of China's economy, the company's operating profit will drop by two digits this year. Besides Remy Martin, the sales of other luxury brands in France also declined. 
 France is the first choice for many Chinese tourists, < a href= "//www.sjfzxm.com/" > outbound travel < /a >, especially European tour. The capital city of Paris is not only a romantic capital and an art hall, but also a luxury France, which makes many Chinese people who pursue the quality of life have great enthusiasm and affection for it. Shopping in France is a must for most Chinese tourists. According to statistics from the rebate institution global blue Union, Chinese consumers spend 1470 euros on average in each shopping mall in Paris, and the consumption in France is 3100 euros. "Even if the Chinese only stay in Paris for two days, they will spend no more time shopping in old Buddha." 
 but according to the survey of Paris's challenge magazine, the consumption of luxury goods by Chinese tourists in France has declined during the summer and autumn peak season this year. Take clocks and brands as an example, in the 24 brands of Paris's old Buddha, nearly 18 famous brands declined in September. OMEGA, which is very popular among Chinese people, dropped 36% in September compared with the same period last year. The sales of clocks and watches in Dior, Chopin and Chanel also showed a similar decline. Because 70% of the overseas tourists are male, this makes the list the first choice for Chinese tourists to buy overseas, followed by the name bag. Therefore, the sale of name list has shrunk in France this year, which has aroused great concern of many businessmen. 
 for reasons, some businessmen attribute the fall of sales of "a href=" //www.sjfzxm.com/news/index_q.asp > luxury goods < /a > to the Chinese government's efforts to increase anti-corruption. Bain, a management consultancy, believes that China's anti-corruption activities are always the first to affect the sale of men's fashion items and men's watches. There are also claims that the decline in big selling is not the role of anti-corruption, but because the consumption habits of Chinese consumers have changed. They tend to be more low-key luxury consumption than the well-known fashion brands. In addition, the wealth Quality Research Institute's survey of 4650 Chinese high property consumers found that many luxury brands have been abandoned by Chinese consumers, especially those with super high assets. 
 in Paris this year, the spread of thieves and looting has caused Chinese tourists to suffer. Criminal organizations frequently appear in some of the most popular attractions in Paris, as well as airports and subways, which frequently "attack" Chinese tourists and Chinese. Many Chinese tourists hesitated and even cancelled their trip to Paris. This summer, the Paris police force had to add more than 200 police officers to deal with the crime of looting and looting. 
 the decline in the number of Chinese tourists will inevitably bring about a decrease in consumption. In addition, many French businessmen feel this year: Chinese tourists with strong purchasing power are becoming more and more difficult to "please". According to a public relations manager of the world's top luxury department store, watches and brand names have always been the favorite of Chinese tourists, followed by cosmetics, perfume and clothing. However, Chinese consumers' understanding of luxury goods is growing, and they are beginning to pay attention to more designer brands or niche brands. These tourists often do their homework before traveling to Paris or London, knowing what to buy, < a href= "//www.sjfzxm.com/news/index_s.asp" > brand < /a >, even to the colors and models. 
 in view of the above problems, the Paris Police Bureau, the Paris Tourism Bureau and the municipal government launched a Chinese version of the Paris tourism safety guide this summer. In addition, the Paris Commercial Industry Bureau and the Regional Tourism Bureau also issued a practical handbook to teach French people to speak simple Chinese and help them understand the preferences of Chinese tourists in order to make Paris more "friendly". Many restaurants, restaurants, museum workers and even taxi drivers in Paris have received this booklet. This is the first time for proud Paris.