Cooperation With International Partners In Outdoor Products Market

< p > 31st degree will form a strategic cooperation agreement with the Nordic outdoor sporting goods company, OneWay, and set up a joint venture to design, produce, < a href= "//www.sjfzxm.com/", distribute /a and promote OneWay products in Greater China.

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< p > according to the announcement, the 360 degree Investment Co., Ltd. (331 degree indirect full Affiliated Companies) will invest 12 million yuan, and OneWay will provide the OneWay trademark registered in Greater China to the joint venture.

According to the agreement, 31st degree investment company owns 70% of the joint venture, and OneWay has 30%.

Upon completion of the relevant procedures, the joint venture will have the exclusive right to use the OneWay trademark in Greater China and the exclusive right to distribute the OneWay international product.

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The quarterly report of < p > 31 three shows that the total number of licensed retailers in the three quarter decreased by 257, while the same store sales and retail channel inventory did not change compared with the previous quarter.

In the industry's view, this means that the sales and inventory problems of the company are still not effectively solved.

While we are going to inventory and adjust the distribution channels, the layout of the new business growth point is the main step of the 31st degree now.

For the 31st degree, it is a fundamental and urgent task to go out of stock and straighten out distribution channels, adjust stores and help < a href= "//www.sjfzxm.com/" distributor > /a ". To promote new businesses and enter the outdoor products market is an important pillar to support the company's future performance.

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Compared with Lining and Anta, P is the first official entry into the outdoor market.

Outdoor is a relatively broken market, and the threshold for light outdoor entry is relatively low, and the 360 degree move can be seen as a march to the professional outdoor products market.

Zhang Qing said that entering the cost of demand, including time, cooperation with international peers can shorten learning time, and at the same time leveraging the product and other aspects.

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In the view of the industry, China's outdoor products market is at a stage of rapid development. The market demand is constantly released, and the prices of outdoor products and gross margins are relatively high. < p >

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The purpose of cutting the outdoor products field is to grab and layout the market with great potential for development. < p >

Because of the precise location in the outdoor market, Pathfinder (300005, SZ) has always been the concern of the industry.

In the first three quarters of this year, Pathfinder achieved operating income of 833 million yuan, up 33.35% over the same period last year, and realized net profit of 142 million yuan, up 74.16% over the same period last year.

In the third quarter, operating income increased by 30.34% compared with the same period last year, and net profit increased by 103.73% over the same period last year.

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< p > Sports segmentation market is a field of future. The way to enter is not to start from scratch, but to adopt < a href= "//www.sjfzxm.com/" > acquisition "/a" or cooperation, and more to consider acquisitions, increase their own weight, and borrow their contributions.

For these immature local sports brands, whether they can do well in outdoor areas is still a problem.

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