The Subversion Strategy Of Business Model In The New Era

< p > subversive innovation, English is disruptive innovation.

The original meaning of the word "Disruptive" is to break or stop the old order and let things proceed according to the new rules.

Disruptive innovation refers to such an innovation, which creates new value and new market, breaks the old market and takes the place of it.

< /p >

< p > in fact, the most basic definition of subversive innovation is very simple, basically divided into three kinds: < /p >

< p > first, you can make the original inconvenient service or product particularly convenient.

For example, for real photographers, the pixels of digital cameras are much higher than those of film cameras.

However, for most ordinary people, it is too inconvenient to wash the film, and after washing it, we know whether it is good or not.

Unlike "a href=" http://pop.sjfzxm.com/popimg/fz/index.aspx "digital camera" /a, that is to say, it can be easily shared on the Internet.

This is the subversion of user experience.

< /p >

< p > Second, making things that are very expensive are very cheap or free of charge.

I think this is a subversion of business mode.

< /p >

< p > Third, the innovation of the technological revolution, such as finding a new material, has made a great breakthrough in Applied Science, thus creating revolutionary force.

However, such a situation is not many, especially for Chinese enterprises.

< /p >

< p > the subversion of business mode is the most thorough way to free charges.

No matter what product, once it becomes free, the price becomes zero, completely eliminating the price threshold and changing the rules of the game, which has a considerable impact on the competitors.

< /p >

< p > the earliest subversive innovation in the Chinese Internet, the earliest free revolution, and the < a href= "//www.sjfzxm.com/news/index_x.asp" > Taobao < /a >.

< /p >

< p > when Taobao and eBay fought, the market rules were formulated by powerful EBay. For example, EBay collects paction fees for both buyers and sellers, and the seller has to pay the check in fee.

In order to maintain the operation of the charging system, EBay strictly prohibits buyers and sellers from directly communicating with each other.

< /p >

< p > if Taobao followed the same rules of game, then it would never defeat EBay, because EBay wanted money and money, brand and brand, resources and resources, and Taobao would be crushed by the entire ecological chain.

< /p >

< p > no matter intentionally or unintentionally, Taobao beat EBay in free mode.

Since EBay has to accept "a href=" //www.sjfzxm.com/news/index_h.asp "paction fee < /a" for both parties, then Taobao will be free to both buyers and sellers.

Since EBay does not allow buyers and sellers to meet, I will allow them to meet.

There are at least three innovations in Taobao's free mode: < /p >

< p > first, because free, all sellers go to open shop.

When sellers came to open stores, Taobao's products became very rich, and buyers came.

When the seller converges enough, when you search a toilet paper in Taobao, you can come out of one thousand businesses.

At this time, whose position is in front of the search results, it is necessary to pay Taobao.

So, in fact, Taobao abandoned the original mode of EBay and innovated its own business mode.

< /p >

< p > Second, as far as possible to facilitate pactions between buyers and sellers, this is the ultimate goal of e-commerce.

In order to facilitate pactions between buyers and sellers, Taobao has come up with a new means of payment Alipay, which is very convenient to pay and creates value for users.

When mass users use this payment tool, it creates commercial value for Taobao.

< /p >

< p > Third, in order to promote pactions as much as possible, Taobao not only buys the paction fees of the seller and the seller, but also creates a Taobao boom to facilitate exchanges between buyers and sellers.

Under the EBay system, buyers and sellers can not communicate directly, which is obviously not in line with China's national conditions.

< /p >

< p > when buyers and sellers come to Taobao shopping, this brings great subversive force to EBay: follow up, destroy their business mode, and lose their income.

If you do not follow up, you will be watching the loss of customers.

< /p >