Longchamp Added Flagship Store In London To Expand The Chinese Market

< p > Longchamp long London flagship store appears at 229 Regent Street, Regent Street.

< /p >

Prior to P, Longchamp has opened two stores in the New Bond Street New Bond Street and Westfield shopping center in London, and the new Regent Street Regent Street flagship store has a larger area -- two floors of 5400 square feet. It will also add customized services for the first time on the basis of regular supply.

< /p >

< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > women's wear > /a > accessories, < a href= "//www.sjfzxm.com/news/index_c.asp" > shoes and shoes > and garments are located in the first floor of the shop. The interlayer is a special area of Longchamp, which is the best selling package of Le Le. Customers can enjoy the handbags customized service previously provided online, while men's accessories and luggage bags are displayed on the two floor.

< /p >

"P >" Kate Moss "which has been designed for the" a href= "//www.sjfzxm.com/news/index_c.asp" Longchamp "/a" long "cooperative handbag series will participate in the opening ceremony of this store on Saturday.

< /p >

Jean Cassegrain, CEO of P Longchamp, told WWD that the reason for setting up third stores in Regent Street, Regent Street, is to increase the visibility of brands in London, such as Carassius auratus.

New Bond Street New Bond Street and Westfield shopping center will be retained, and the former will expand and upgrade.

< /p >

"P", after the flagship store at Regent Street in Regent Street, Longchamp has not planned a new store in the UK. Its focus will be on other parts of Europe and the United States.

In the next six months, Longchamp, Rome, Munich and Barcelona will usher in the new store.

China, of course, is also an important part of the Longchamp long expansion plan. By the end of the year, the brand stores in China will increase by 20, and Beijing and Shanghai will still be the focus of brand layout.

< /p >

< p > Longchamp is still in the hands of the brand founder Jean Cassegrain family, its chief executive, Jean Cassegrain and the grandson of the founder.

Jean Cassegrain said that the brand would not consider selling shares or listing. "We have no complaints about our management.

This is our decision, which is both advantageous and harmful, but we are satisfied with it. "

< /p >

< p > at present, Longchamp products are from six self operated factories in western France and three self owned and three party factories in Morocco, Tunisia, Mauritius and China.

Longchamp's income in 2012 was 454 million euros, an increase of 22% over the previous year.

< /p >