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"Mother Daughter Consumption Power" In The Two Or Three Tier Cities Should Not Be Ignored

2013/9/20 14:43:00 22

Two Or Three Line Cities Mother Daughter Consumption Power Female Consumer Groups

to study the consumption of a city, the most important thing is to study the consumption scenario of female groups.

Women's consumption scenes are just like the following: spending with their boyfriends and husbands; spending with their girlfriends; spending with their children; spending online on their own; spending with their mothers.

It is said that these scenes support more than 60% of a city's spending power.

The significance of the existing "a href=" //www.sjfzxm.com/news/index_c.asp "high-end department store" /a, the large supermarket, the flea market and the street store is only a place for female consumption.

I recently made a random statistic in Changchun, a typical city in the two or three line.

At noon on Saturday, in the Changchun economic and Technological Development Zone, the crowded Jinchuan street, in the 326 "young women" passing by, there were 14 people shopping alone, two men and 43 women shopping, 43 men and women mixed up shopping, 46 people shopping together, two or more friends shopping together with 95 people, whether or not they had children, and the number of people who went shopping with their mothers reached 128, accounting for nearly 40% of the total number.

Although the above statistical methods may not be very scientific, we have at least seen a long neglected fact: in the female consumption scenario of the two or three tier cities, mother daughter consumption is the top priority.

This should attract the attention of all businesses.

the scene in Changchun is quite different from those in Beijing.

In the first tier cities, the most important consumption scenario for young women is girlfriends consumption and love consumption. Girls have one hundred percent autonomy and even suspicion of excessive consumption.

In the two or three tier cities, mother daughter consumption accounts for about 40% of the consumption scenario. Girls do not fully have the autonomy of consumption, which is very different from girlfriends and love consumption.

Businessmen seize this "nose" and can pry open the broad market of the two or three line cities.

first, aim at the "side people" of middle-aged and old women.

The "Conquest" of middle-aged and old women has always been a problem. In the two or three tier cities, if the business is to get their daughters or daughter-in-law on the spot, they will do some persuasion for you.

In the way of action, we must first determine whether the "side" is daughter or daughter-in-law, whether to go to school or to work, then to observe the preference of middle-aged and old women, then calculate the highest price acceptable to daughters or daughter-in-law, and choose the corresponding product promotion.

secondly, build more large supermarkets and less high-end department stores.

The mother's spending habits directly determine the mother and daughter spending power scenes are more concentrated in large supermarkets rather than high-end department stores.

The daily specials of daily necessities and the buses that roam in various districts are much more attractive in the two or three tier cities than in high-end department stores.

again, we should talk about strategy in the street store.

In terms of diet, the restaurants on the street are largely subject to the consumption psychology of mothers, so the takeaway fashion brands such as mash pie and fresh fruit time will be more difficult to survive, and high-end restaurant features are basically not in line with the appetite of mother and daughter.

In terms of costumes, there are also a lot of attention on the individual a href= "//www.sjfzxm.com/news/index_c.asp" > dress > /a shop. Although mothers do not necessarily like brand stores, a href= "//www.sjfzxm.com/news/index_c.asp" > shoes, /a, franchised stores and sportswear shops, they will be "close to people", while the "personalized" clothes shop featuring "Amoy" and expensive, often can not pass the laws of mothers, even though they are the favorite of many girlfriends.

in sum, the consumption power of mother and daughter is a topic that can be extended indefinitely.

Entrepreneurs, please stand on the dimension of mother daughter consumption, and re examine the business opportunities around you.