Consulate General In New York Helps Chinese Clothing Companies Enter The US Market.

< p > China's Consulate General in New York organized the cultural group of China to attend the New York fashion week in China. < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > the delegation and 17 people met with the American Apparel Industry to explore how to use the international high-end platform to show the latest achievements in the development of China's creative industries, to achieve the international industrialization process of fashion industry, and to better promote the "going out" of Chinese culture.

The famous brand day sprint "a target=" _blank "href=" //www.sjfzxm.com/ "clothing" /a "," love ", sheme and other companies responsible persons and a target=" _blank "href=" target= ".

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Qian Zhu, head of Chinese fashion delegation and President of Chinese art and design magazine, said that clothing, < a href= "http:// www.sjfzxm.com/news/index_c.asp" > Fashion Industry < /a > can be said to be the most market-oriented cultural industry in China.

In 2012, there were more than 100 enterprises with over 3 billion of the total industry scale, and 1 of them were over 70 billion, with a total turnover of 4 trillion and 700 billion.

Taobao sold 1 trillion of them, accounting for half of all Taobao's sales in the year.

The Chinese clothing press and the Chinese art and design magazine have been paying close attention to the development of a href= "//www.sjfzxm.com" > Chinese dress less than /a and fashion industry, and have been making unremitting efforts to promote Chinese dress and fashion to the world.

Previously, the newspaper had organized the "landscape" fashion show at the Chinese Embassy in the UK. After attending the event, the British Foreign Minister and Minister of Culture said that the fashion show had changed their original impression of Chinese creativity and design.

The newspaper organized "Chinese fashion delegation" to "New York Fashion Week" to observe and investigate, mainly to understand the details of the American Apparel Industry in the design, production, procurement, distribution and logistics, and to create a new way to promote the Chinese apparel industry to open the US market.

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< p > Tian Jing, President of the American fashion elite Association, and Cheng Hong, curator of FGA International Group, respectively introduced the relevant situation of the American Apparel Industry to the Chinese fashion delegation.

Tian Jing said that the "New York Fashion Week" is the opening of the world fashion show season and plays an important role in the global fashion trend.

With "Paris Fashion Week" focusing on artistic innovation and "Milan Fashion Week" focusing on manual crafts, "< a href=" //www.sjfzxm.com > New York fashion week < /a "focuses on mass production and market.

It is not enough to simply show and publish in the fashion week of New York, and more importantly, sell the design, receive orders and enter the market.

At present, the domestic clothing industry pays more attention to displaying itself in the "New York Fashion Week", paying more attention to the propaganda and media effects arising from the fashion week, but there is no breakthrough in the actual links of entering mass production and entering the market.

He hopes to work hard with the domestic garment industry and strive to achieve breakthroughs in Chinese clothing in the US market at an early date, and really penetrate into the US market and achieve large-scale operation.

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< p > Cheng Hong said, according to convention, the main show of New York fashion week does not allow buyers to enter, the main purpose is to release the annual trend to the media.

Designers can only display their works to the buyers in the exhibition hall, with a relatively small scale.

The clothing buyers in the United States are divided into three levels: department stores, specialty stores and discount stores. The demand for clothing is different, so they often focus on ENK and other professional clothing fairs for large single purchases.

She is willing to help Chinese garment enterprises enter the professional clothing exhibition such as ENK, and realize the large single purchase in the United States, so that Chinese clothing products will enter the mainstream sales channel of the United States.

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< p > this meeting will be followed by the "second Sino US Symposium on Performing Arts cooperation" in early 2013. The Chinese Consulate General of the New York Consulate General has actively implemented the spirit of "promoting the development of cultural trade and realizing the two wheel drive of cultural exchanges between China and foreign countries". The aim is to attract more and more Chinese designers to attend the "New York fashion show" to promote them and the a href= "//www.sjfzxm.com" > China's garment industry "/a" from Taiwan to the market, so as to realize the sustainable development of Chinese clothing and fashion industry overseas, and then contribute to promoting the "going out" of Chinese culture and realizing its "sustainable development".

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