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Guangzhou's Department Stores Are Much Cheaper Than Before.

2013/8/2 19:55:00 9

Department Stores In Guangzhou Guangzhou Department Stores

This year, I heard more and more consumers sigh, and now they dare not go to the department store. Miss Wang, who works in state-owned enterprises, says that every time you go to a department store, you can see a a target= "_blank" href= "//www.sjfzxm.com/" > clothes "/a" more than 1000 yuan, and it may not be a famous brand. "If you really want to put a head on the head of a department store, you will lose your salary for a month!"
Under the dual influence of external economic pressure and insufficient consumer confidence, 2013 has become the most difficult year for the department store industry in the past ten years in the past ten years. Consumers are too expensive to afford things. Is Guangzhou department store really having a bad time? /p
 Data .
 in the first half of the year, it is difficult to carry out /p >
 strong > single digit growth is not easy > /strong > /p >
At the beginning of this year, people in department stores were not optimistic about the situation of department stores in 2013. It is generally believed that 2013 will be the most difficult year for the growth of department stores in the past 10 years. Insiders predict that, after years of two digit annual growth, the annual revenue of department stores in 2013 will grow by 5%, which is expected to be flat in 2014. The fastest decline in 10 years will be the fastest in the next year. If this trend is not achieved, the accumulated profits of department stores will be lost in less than two or three years. 
 according to the quarterly data released in 2013 by the two major giants of the local department store and the Guangzhou friendship, in the first quarter of this year, the revenue growth of Guang 100 shares increased by 9.1% compared to the same period last year, and the Guangzhou friendship revenue decreased by 0.38% compared with the same period last year. Luo Jianji, deputy general manager of modern department store, revealed that modern department stores rose slightly in the first half of this year but increased by one digit. Although this is different from the ideal expectation, it is already very good under the current market weakness. It is understood that in the past few years, the department stores maintained an annual growth rate of more than 10%. The strong momentum of the growth of the department stores in the past few years has been very difficult in the first half of this year to maintain a single digit growth in Guangzhou in the first half of this year. 
 feeling /p >
 much less than /strong in previous years. < > >
 however, compared with the data that department stores can still maintain slow growth under difficult circumstances, consumers' shopping experience is quite different. A lady who works near Tianhe City and often goes shopping in Tianhe business circle feels that the people who are shopping this year are obviously fewer than in previous years: "on ordinary weekdays, people in shopping arcade are pitiful, sometimes salesmen are more than customers. In Tianhe's shopping malls, there are still many foreign tourists." Reporters at a shopping mall and shopping center in the Zhujiang New Town subway station on a working day also saw that the guests in the front yard at 12 a.m. were quite few. At the afternoon meal, people working in the Zhujiang New Town Office came out to eat, which was slightly more popular, but the surrounding workers would not go shopping. 
 in addition, the Shopping Mall of the Tianhe business circle at the weekend time also saw that the popularity of the shopping mall was quite strong, but many people went straight to the restaurant to eat or to watch movies or play games, while a department store that entered the shopping center found relatively clean, not too many customers. A salesperson of a Tianhe department store, < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > counters, told reporters that business is really not good this year. It is good to be able to make 5 orders a day in workdays. 
 price 
 > strong > department store is really expensive for new blood, /p >
Huang Huajun, Deputy Secretary General of Guangdong provincial Circulation Industry Association and President of the first commercial network, said that the department store has entered a difficult stage of operation. This is also a necessary stage for the integration and upgrading of the department store industry. P "Even the department stores themselves admit that the goods in the field are becoming more and more expensive. The rise of labor and raw materials has led to the rising cost of upstream suppliers, and suppliers and shopping malls have to make money, so they have accumulated a lot of profit margins, especially clothing, which is really terrible. Even those clothes that are not very well-known are sold casually." /p
 but why consumers are more and more deterrent to goods in department stores, while department stores are more difficult than before, but they can not drop too much? A Mr. Li, director of a clothing brand in China, told reporters that department stores have always been "two landlords", and the total area of shopping malls will not change after they are established, and they will try every means to improve the operating income of each square meter, that is, "Ping effect". Li said that clothing brand enterprises are facing pressure on inventory this year, such as sporting goods brand is the most obvious decline, up to 20%~30%, but this pressure will not pass on to department stores. Huang Huajun said that as a "two landlord" department stores and the brands they entered, they signed a contract of "guaranteed bottom sharing". Even if the sales volume of the counters decreased, department stores could collect rent to maintain balance of payments, while department stores generally took 20%~30% business volume as a division, and rent and turnover increased. So the overall performance of department stores would not necessarily decline rapidly or even suffer negative growth because of the overall recession. 此外，李先生还透露在营销困难时期，旱涝保收的百货公司也有提升业绩的办法，就是加速场内的品牌“换血”，即将业绩下滑太多的牌子换走，引入更有底子和实力的品牌，而往往新引入的品牌货品定价也会更高：“百货公司更喜欢洋品牌，或是假洋品牌，单价越高越有利，比如以往百货公司的一件衣服卖500元，现在可以卖2000元，即使成交量少了，但成交一笔就可以维持‘坪效’，其结果就是导致百货公司的货品越来越贵，离大众消费越来越远!”而至于这些新进驻百货公司的品牌能否赚钱，李先生透露，中国是制造业大国，新兴的＜a target="_blank" href="//www.sjfzxm.com/"＞品牌服装＜/a＞都想进百货打形象，也未必指望从百货公司的销售赚钱，只要能够进驻百货公司，给加盟商、代理商树立一份信心，百货公司的高租金就当成是广告费，算下来也不亏。 
 in addition, there are also anonymous insiders. Prepaid cards have always been a very important source of income for department stores. Although the previous two years had been a blow for some time, coupled with the central government's suppression of the "three consumption", the prepaid card market has indeed slipped significantly. But according to the data released by China Federation of Commerce in 2012, the growth rate of our prepaid card in the retail industry in 2012 declined significantly. The sales growth rate was 17.38%, down 8.31 percentage points over the same period in 2011. But even so, the capacity of the prepaid card is still strong, accounting for 10%~ 20% of the department store sales. 
 /strong < > /p >
 strong > frequent promotions and quality is the trend 
In the interview, Luo Jianji, deputy general manager of modern department store, said that through the relatively frequent promotion in the first half of the year, modern department stores can maintain enough passenger flow on weekends to maintain a relatively satisfactory sales performance. "From the financial crisis to the present, the economic situation is at an adjustment stage, and there have been some false prosperity. At present, the retail market is also a consequence of the expansion of the period of digestion. In the absence of year-on-year increase in income, the price of commodities is too high, and the public will naturally lack strong purchasing power. Luo Jianji believes that brand suppliers and suppliers have the pressure to go inventory, so department stores will also adjust strategies and do a reasonable price, for example, through sales promotion to make suppliers' products suitable for market sales, and also attract customers to buy. "The sales promotion rate of modern department stores this year has been from one month to the present, and now we have the opportunity to seize the festival and strive for sales promotion. The effect is obvious. It is estimated that if there is no fundamental change in the economy in the second half of the year, the Department stores will use more sales promotion to maintain sales." 
Less than P, in addition, the continuous exchange of blood in department stores will also allow famous department stores to go to the high end. Huang Huajun believes that in the future, popular things are not necessarily sold in department stores. The real department stores are indeed very well known brands, or those that are truly boutiques, such as the department stores in Europe and the United States, which are very good personalized well-known brands. "The way out for a department store is to go for quality or to take the road of shopping centralization, catering and entertainment theaters in large department stores, such as" Zhongbai Zhongyi "and" Dongshan store ". However, the department stores are used to the "two landlord" and want to do business and operation of shopping centers again. This is not a strong point in dining and entertainment. Shopping centers in department stores are not so easy to succeed. They must be accurate and have strong capital.