Online And Offline Brands Still Rely On Department Stores To Open Up Popularity.

< p > since 2008, with the gradual slowing down of China's economy, the retail industry has entered the "growing annoyance" period, and the downward trend of its retail sales has continued to the present.

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< p > "in 2012," a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > although the retail industry maintained a two digit growth, compared with the growth rate of other years, the downward trend of year-on-year growth is still more obvious.

Jiang Changjian, Ph.D., School of international relations and public affairs, Fudan University, said at the Summit Forum on cooperation and development of China's clothing and business channels in 2013.

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< p > at the same time, in recent years, the rapid development of electronic commerce, and the rapid rise of shoppingmall and other emerging commercial complexes have brought pressure on the survival of the department stores.

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< p > in such a special period, how does department store survive? < /p >

< p > online and offline < /p >

< p > brand still rely on department stores to open up the fame "/p".

< p > "clothing enterprises can not do without the department stores if they want to make brands."

Wang Yao, vice president of the China Federation of Commerce and director of the China National Business Information Center, believes that the department store industry is not without a way out. "In the view of the current development path of China's clothing brands, the vast majority rely on department stores to open up popularity."

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At the same time, Wang Yao also admitted that the rapid development of e-commerce channels in recent years has caused some pressure on traditional department stores, and more and more brands are gradually choosing to make brands on the P platform.

But he believes that this is not a good choice.

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< p > "Shanghai has an underwear brand and touches the net for nearly 4 years for nearly 2 billion yuan.

The electricity supplier channel is indeed the place where the brand creates sales, but it is also the place to destroy the brand.

Wang Yao said that when he contacted the brand in 2008, the price of his underwear was around 120 yuan, and today, the brand's underwear sells for only 45 yuan.

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< p > in the "Warlords scrimmage" business platform, consumers are more concerned about the price of goods.

Therefore, this mode of consumption can easily turn the brand into a vicious circle of low price competition, which in essence is contrary to the healthy growth process of the brand.

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< p > "I have been unable to understand how the trousers and coats sold on Taobao for tens of years have been made."

In the case of Shandong sulang clothing, "a target=" _blank "href=" //www.sjfzxm.com/ "> dress < /a > Limited by Share Ltd chairman Wu Jianmin, it seems unfair that the brand competition on the same line is not fair in price, many brands are not standardized in terms of product quality, enterprise management and tax payment.

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"P", Wu Jianmin believes that the terminal channels under China's online line need to be standardized in the future.

"The combination of the future line and the line must be based on the standard, which includes the standard of product quality, the standard of tax policy, and so on.

Only by establishing a perfect standard system can we realize the long-term development of China's manufacturing and manufacturing brands. "

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The data of < p > market also demonstrated Wu Jianmin's judgement.

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"P >" Taobao's development to this day has also undergone very great changes.

Now, the first selling of Taobao women's wear is sowing, and the first place of men's wear is JACK&JONES.

Ultimately, the recognition of the market is still inseparable from the brand building.

Because only by making brand can we achieve its stickiness to customers.

Wang Yao said.

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< p > at the same time, from the development of offline retail market, in recent years, shoppingmall and other emerging commercial complexes have a great impact on department stores.

In this regard, how should the Department Store deal with it? < /p >