China'S E-Commerce Market Is Expected To Surpass That Of The United States

< p > 2013, China's e-commerce market turnover is expected to reach US $296 billion, which is expected to surpass that of the United States as the largest e-commerce market in the world.

Among them, China's luxury e-business market attracts much attention.

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< p > it is reported that China's luxury E-business has great potential.

2011, the market began to develop rapidly, and the market volume increased by 71% in 2012, reaching 18 billion 900 million yuan.

Considering that more and more luxury brands and consumers are willing to accept the e-business model, a smart business model can enable businessmen to seize this unprecedented opportunity.

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< p > since 2005, many Chinese self-employed individuals have begun to buy luxury goods overseas and resell them in Taobao stores.

This channel is not formal enough, but it is still booming.

Since 2010, many vertical B2C luxury websites have appeared in China.

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< p > many people believe that Chinese customers do not want to buy luxury goods online, but the data show that 70% of consumers are buying luxury goods online.

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＜p＞　　网购奢侈品，最大的吸引力就是折扣!但每每看到奢侈品网站低至两三折，消费者不禁疑惑，线上商品是否假货次品?据南方都市报报道，去年3月在上海上线的全球知名奢侈品购物网站———颇特集团中国分公司“颇特莱斯”的公关部经理胡晓蔚表示：“以颇特莱斯为例，销售的大牌奢侈品之所以有很低的折扣，一方面是因为我们给顾客提供的是来自大牌＜a target="_blank" href="//www.sjfzxm.com/"＞设计师＜/a＞品牌上一季的时装、包袋及＜a target="_blank" href="//www.sjfzxm.com/"＞鞋＜/a＞履;另一方面，我们同时与全球200多家设计师品牌进行了合作，网站销售的75%的货品直接来自于合作品牌，公司在伦敦和纽约有专属的买手团队会在全球为顾客挑选货品，经常在当地与一些品牌开展联络，所以就有条件为顾客搜罗到更多低价的时尚货品。”

This way of buying designer brand cooperation by buyers is a major reason why luxury websites generally get low discount.

Previously, Zhao Shicheng, CEO of Shang pin network, said that Shang pin has set up a professional buyer team in the past two years, and has actively sought brand authorization cooperation in the European and American front-line market.

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< p > luxury websites are attracting more and more Chinese consumers with more and more gimmicks, such as launching limited edition series with designers, or developing a series of essential items of wardrobe wardrobe, or cater to the Chinese hobby of making fun of mobile phones, and launching mobile shopping platforms.

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< p > the demand for luxury goods in China's small and medium-sized cities is huge. E-commerce is a more flexible and relatively inexpensive mode, which is suitable for consumers in remote areas.

Observer Solutions analyst Julia Q. Zhu commented that "for Western luxury brands, to penetrate into the inland provinces of China, the Internet is a practical channel".

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