Semir Has A Premium Of 10 Times And GXG Wants To Introduce Luxury Children'S Clothing Brand.

Last week, two big deals have stirred up capital markets: at the same time, Mengniu has drunk billions of pounds at the same time, while Semir's a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > Gold 2 billion yuan to acquire 71% stake in Ningbo zhe Mu sang Holdings Limited (hereinafter referred to as Zhong zhe Mu Shang), which is now the largest merger acquisition in the domestic a target= "_blank" href= "target=" > clothing industry.

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< p > < strong > premium 10 times and GXG < /strong > /p >

< p > this expensive business, though 10 times the premium, is still cost-effective in the industry.

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< p > Semir clothing announcements show that zhe Mu Shang is positioned in the high-end, and owns GXG, gxg.jeans and gxg.kids brands.

Cheng Weixiong, vice president of Bosideng International Holdings Limited, analyzed that Semir had made a mid-range men's wear and was not successful. The acquisition of GXG could make up for this short board.

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< p > however, the share price of Semir clothing after the resumption of trading has plummeted.

In this regard, Semir chairman Qiu Guang and the media said that after the resumption of a natural release process, and the acquisition is not much correlation, if there is correlation, it can only be said that the capital market and investors do not understand the brand of GXG.

Qiu Guang and the takeover were the result of tracking attention for at least three years.

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< p > in fact, the well-known clothing enterprises have told reporters that GXG has been in a difficult stage in the past two years.

In addition, Semir is regarded as the GXG of the leading brand of urban youth casual menswear, but it has been difficult to wash the identity of "fake foreign brand".

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< p > < strong > to introduce luxury children's clothing brand < /strong > < /p >.

< p > Cheng Weixiong also pointed out that Semir and its children's wear brand balbala are mainly stores. Other channels such as shopping malls and shopping centers are hard to enter, and can be purchased by means of GXG brand channels.

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< p > in addition, the intention of Semir to hatch the plates is obvious. The head of Barbara has revealed to the media that there will be two to three brands hatching in the future, and the brand of infant clothing will also form a one-stop brand collection of children's products.

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In the Semir P strategic cooperation media and investor exchange meeting held recently, Semir also revealed that in September this year, Italy will introduce Sarabanda, an entry-level luxury children's clothing brand in Italy. In March next year, the company plans to introduce high-end high-end brand names in Europe and South Korea, and is now in the preparatory stage.

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