China's Sporting Goods Industry Is Trying To Integrate Channels And Diversify Business.

In the face of crisis, China's sporting goods industry is also facing opportunities. < p > < /p >
< p > China's sporting goods industry "white paper" shows that the sports equipment market has developed well. The sales revenue of ball products and training equipment has increased year by year, with an average annual growth rate of over 10%. In 2012, sales revenue reached 12 billion 663 million yuan, while in 2012, the industry production and marketing rate reached 98.48%, and the forecast for the next 5 years could maintain more than 10% growth. The sales volume of training fitness equipment industry increased year by year, and maintained an annual growth rate of 5% or more. Industry production and sales rate is 100.05%, production and marketing convergence is in very good condition, the industry prospect is optimistic. In the next 5 years, the forecast growth rate will be over 6%, and it will show three trends of popularization, branding and three or four line city subsidence. < /p >
Besides P, personal sporting goods market and outdoor products market are also developing in a large scale. Take the outdoor products market as an example. "2000 to 2010, the total annual growth rate of industry sales is 47.33%, and the total sales volume in 2012 is 14 billion 520 million yuan, of which the domestic brand performance is excellent, and its growth rate has surpassed foreign brands for 3 consecutive years." < /p >
< p > in such a developing trend, China's sporting goods industry is also trying to integrate channels and diversify business. < /p >
< p > Anta, XTEP and XTEP are entering the children's wear industry. Anta expects that by the end of this year, the total number of children's sporting goods stores will increase from 833 last year to 1000. < /p >
< p > besides, outdoor products market has become another breakthrough of these sports brands. Lining, Anta and other brands have launched their outdoor products. < /p >
< p > although these companies can compete to join in expanding market share, we need to be vigilant against a new round of overproduction. Because whether children's clothing or outdoor products are likely to move, a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > clothing industry will follow. There will be similar problems such as product homogenization, channel saturation, high inventory and vicious competition. < /p >
< p > future development is bound to experience integration and shuffling. Peng Xiao, deputy director of sports equipment and equipment center of the State Sports General Administration, believes that once these enterprises can avoid problems arising from the development of the industry and solve them effectively, China's sporting goods industry will usher in the second round of development opportunities. < /p >
"P," said Dr. Sheffer, chairman of the Law Committee of the World Sporting Goods Federation. China is the third largest sporting goods consumer in the world. "China sports brand can better develop the Chinese market, rather than blindly and unfairly join the competition in the European and American markets." < /p >
< p > in fact, the future of Chinese sporting goods companies, though challenging, is also very tempting. According to the statistics of sports industry developed countries, the added value of sporting goods industry can account for about 5% of GDP in a country or region. China's GDP in 2012 was 55 trillion yuan, and the figure of 5% was 2 trillion to 3 trillion. In 2012, the added value of China's sporting goods industry was 193 billion 600 million yuan, accounting for only 0.37% of GDP, and the market development potential is still huge. < /p >