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Topshop Brand Enters Shanghai Shop Rumors Twists And Turns

2013/6/14 11:56:00 40

this is the first store that Topshop has really opened in the mainland and Hongkong. It is worth noting that this is also the last brand of fast fashion brand to reach Hongkong and the mainland market. The introduction of Topshop brand has twists and turns. 
 last May, Topshop has entered the Chinese market through abnormal channels. It opened in Jinhua square in Shenzhen in the form of preheated stores. The store is directly authorized by Topshop's parent company, Arcadia group, and is testing the Chinese market in the form of pop-up shop preheating shop. In fact, Topshop is only located in two stores in Tokyo, Japan and Shinjuku in Asia. In 2012, Topshop planned to open its first branch in Greater China in Shanghai, and returned to the tug of war with its mainland partners. This time, instead of opening the first store in Hongkong, behind this is fashion department store chain Crawford, which plays a big role. It has rich experience resources for localization and brand promotion. 
 Topshop is it late? People in the industry have different opinions. 
People with a positive view believe that excessive publicity has been seriously overdrawn in the fast fashion brand area at present, P. H&m.zara. UNIQLO.Gap, which has entered the market, has firmly controlled store resources and fixed consumer groups. The opening of Topshop in Hongkong, from the owner of Philip Green personally to the invited star (Lunmei Kwai girls' time) and then leaving fashion truck to distribute free gifts and gift cards in various districts, can be said to have passed the promotion campaign of any fast fashion brand before. The reason is that the promotion cost and pressure of the latter are very large. It is no easy task to win the market share from h&m.zara. UNIQLO.Gap. 
 > "the backward ones may not be able to turn the tide." Topshop's word-of-mouth is the best in the fast fashion field. "A Hongkong a target=" _blank "href=" //www.sjfzxm.com/ "is not allowed to be named. Also in Sina micro-blog minor, Charlie, 80% of consumers in the quality of style in the first place is Topshop. But in terms of price comparison, it is also the top priority. Can Topshop become a fast fashion topsale as a backward person? Let's see how Topshop solves the price advantage. Of course, we also need to face the problem of localization. 
 Hongkong shop has been opened. It can be judged that Beijing will soon open in Shanghai. Facing the fast fashion market of Zara h&m UNIQLO gap, Topshop can not afford to delay again. To become a topsale, we need to solve one word quickly.