Nike Is In The Chinese Market To Regain Lost Ground And Keep Thin.

< p > although Nike has high hopes for the Chinese market, its declining performance and high inventory make it possible for us to look forward to a rebound in performance by changing our team.

Yesterday, Nike announced that its Michael Spillane would be the general manager of Greater China from June.

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"P > Nike DeStefano Gary DeStefano has highly praised the new China commander of Greater China." Michael will lead the development of the company in China.

He has strong leadership, brand expertise and global experience, which will help push Nike to achieve sustained growth in this extremely important area.

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< p > industry insiders believe that the reason for changing the team has been implied in this evaluation: I hope the new manager can lead Nike Greater China out of the bad earnings state. The Nike earnings report just released shows that in the three quarter of 2012, the global net profit rose by 55%, the revenue in the Greater China region was still 9% lower than that in the same period last year, dragging the back leg of global performance.

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< p > > a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > clothing analyst Ma Gang said that the problem facing Nike is the common problem of the industry, that is, the inventory is too high.

Before, Nike has shut down in Huawei's own shoe factory, stopped ordering many sportswear factories in Asia, and terminated cooperation with several Asian a target= "_blank" href= "//www.sjfzxm.com/" > clothing /a /a.

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