Market Analysis: Sales Prospects "80 After" Into The Main Consumer

< p > in recent years, there have been some business models such as maternity dress monopoly, pregnant and infant child living hall, and pregnant baby catalog direct selling all over the country.

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< p > < strong > market analysis, sales prospects "80 after" into consumption main force < /strong > < /p >

< p > data from the family planning department show that at present, China has a population of 16 million ~2200 million per year. This huge population base has become the unique advantage of Asian maternity dress market.

With the growth of a large number of "post-80s" as "quasi mommy", the maternity dress market has ushered in a new main force of consumption.

Affected by growth environment, fashion sensitivity and consumer awareness, the new force not only focuses on product quality, but also pays more attention to brand awareness and brand identity.

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Research on the p China pregnant and infant research center and the pregnancy baby business network also shows that in the next 5~10 years, the "post-80s" parents who are willing to spend money and pay attention to the quality of life will prop up a 1 trillion yuan pregnant baby market, and the market potential is quite spectacular.

More importantly, fierce market competition is making some savvy businessmen consciously extract this part of the demand for differentiated services.

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< p > "mother infant market potential is huge, especially baby boom era is coming, the corresponding market will be the attention of businesses and consumers, participating in the same market competition in the real economy is also common."

Mei Shaozu, a professor of e-commerce and a professor at University of Science and Technology Beijing, said.

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According to the current situation of market demand and the analysis of future development, experts point out that at present, the leading brands of mother and child market have a huge space to further enhance market share and increase market concentration, and China's "big belly economy" will be allocated to the potential share of 5 billion yuan in the maternity market.

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< p > < strong > functionalization, fashion, health, < /strong > /p >

< p > beautiful and specially tailored pregnant women's belly bag, pregnant women who help the baby grow healthily, < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a >, personalized underwear...

Nowadays, whether in shopping malls or shopping websites in big cities, pregnant women's clothing and products with beautiful colors and fashionable designs can be seen everywhere.

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< p > for most expectant mothers of office workers, the design of maternity dress is not inferior to fashion.

The classification of maternity dress is also more detailed, with leisure maternity dress and professional maternity dress.

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< p > in addition, some functional maternity dress is also favored by white-collar pregnant women.

Some expectant mothers said that if they had to go to work after pregnancy, in order to better protect the fetus, a reliable radiation protection maternity dress was essential.

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< p > reporter has learned that the radiation proof maternity dress sold in the market can be roughly divided into 3 types: one is the radiation proof maternity dress for coating, one is the metal wire blended fabric, the other is the new silver fiber radiation protection clothing.

Although doctors say that electromagnetic radiation is more than 100 milli V, it is harmful to the human body. The radiation of computers, televisions and cell phones is nothing at all.

However, expectant mothers are still in favor of some functional maternity dress in the light of the precautionary attitude.

In many shopping websites such as Taobao, there are also several maternity shoes, maternity shoes and moon shoes designed for expectant mothers.

Natural rubber outsole, leather texture material, heel parts and functional air cushion, in order to reduce the burden of pregnancy and parturient walking.

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