Hermes Has Become A Typical Representative Of French Luxury Consumer Goods

As early as the beginning of the 20th century, Hermes Hermes has become a typical representative of French luxury consumer goods. It was founded by Thierry Herm è s in Paris, France, in 1837. In its early years, Hermes Hermes began to manufacture advanced harnesses. Through the joint efforts of several generations, its brand has become famous. So far, it has a long history of more than 170 years. In 1996, it officially entered China and opened the first Hermes store in Beijing. Anyone who knows Hermes a little knows that Kelly bag and Birkin bag are its most representative bags. These two names seem ordinary, but they also have noble blood.

In the 1950s, a picture of Grace Kelly, the new Princess of Monaco, carrying a Hermes handbag designed from a saddle bag caused a sensation. This bag was immediately named Kelly Bag and quickly became popular. Since then, the Duke and Duchess of Windsor, Sammy Davis Jr., Ingrid Bergman, Roland Bagao, Humphrey Bogart, the Kennedy couple and all the new stars have all loved Hermes.

In fact, Birkin bag is a derivative of Kelly. Its birth originated from a "romantic" encounter. French singer Jane Birkin once complained to Jean Louis Dumas, the fifth president of Hermes, by plane that she could not find a sophisticated and practical handbag, so Hermes Our president designed a handbag for her and named it after her. It is a platinum bag! Enlarged and deepened with Kelly bag, after removing the covering structure, it can be used as a travel boarding or briefcase, that is, a Parkin bag. It was officially launched in 1986.