President Yang Zhaohua Analyzes The Situation Of Home Textile Industry In 2013

< p > in the process of steady development of 2012, we also found some problems that should not be neglected. For example, the trend of growth is slowing down; the trend of polarization of enterprises is obvious; the development of various sub sectors is not balanced; the growth rate of export of some markets is obviously declining. The overall development situation of 2012 a href= "//www.sjfzxm.com/news/index_c.asp" > Home Textile Industry < /a > is both good and bad. So what will be the situation in 2013? Overall optimism and steady development. From the whole, the home textile industry is optimistic in 2013. President Yang Zhaohua said that at present, the domestic textile industry needs mainly the market, basically 80% sold to the domestic market, and 20% exports. From the domestic demand market, although the impact of the real estate regulation policy may still exist, the consumers of home textile products 63%-65% are mainly based on daily updates, so the impact is not very big. < /p >
< p > in addition, the number of new marriages registered in the country has been more than 10 million in 5 consecutive years. In 2013, as a "love your life", it is a big wedding year. The wedding market will undoubtedly usher in a climax. The booming tourism industry, large and small new and old hotels are also one of the main consumer groups; the construction of urbanization and the provision of affordable housing are also bringing new vitality to the industry; coupled with the increase of beds in the social security system such as the nursing homes proposed in the two sessions, these rigid demands will bring strong support for the development of the industry. < /p >
From P point of view, the export of home textile products accounted for 45%-50% of the total export volume in 2012, and it has absolute advantage on the basis of exports. Although the price of cotton is upside down and the cost of domestic production factors rises, the export competitiveness will be weakened to a certain extent, but the possibility of a sharp decline is not great. Therefore, as long as we actively expand, maintaining steady growth is not a problem. < /p >
< p > thinking decides the way out in the future. How can we not be eliminated in competition? President Yang Zhaohua gave an answer: change. As the saying goes, "the way of thinking decides the way out", and the first thing we need to change is thinking. This is also a problem that needs the attention of the whole industry. In Yang Zhaohua's view, the so-called change is to transform the past "push" development into a "pull" development. "Push" means building products on the basis of their abilities and resources, and pushing them to the market and forcing them to the consumers. However, "pull" is to study consumers first and design targeted products through consumer psychology, habits and hobbies. Only by changing the "push and pull" can we fundamentally enhance our competitiveness and avoid the backlog of inventory. < /p >
< p > President Yang Zhaohua also stressed that while changing ideas, we should also pay attention to innovation. Home textiles as a terminal commodity, channels are undoubtedly crucial. In fact, the traditional channels have already hindered the development of the industry. From shopping malls, supermarkets to shop fees, to store shops rent, many brands have been unable to withstand such a high burden, this aspect of innovation is imminent. For example, the new channel of e-commerce, according to statistics, Taobao network in 2012, "double 11", sales of more than 50 million yuan merchants have 18, including 4 home textile brands, namely Luo Lai, fuanna, mercury, Bo Yang. In sales volume of more than 20 million yuan, the proportion of home textile brands is even higher. In this way, both cost savings and more consumers' recognition of brands can be seen as two birds with one stone. < /p >
< p > the ancients cloud: poverty changes, change means. Especially in 2013, when a href= "//www.sjfzxm.com/news/index_s.asp" > home textile market < /a > competition is becoming increasingly fierce, if we do not change, it means elimination and extinction. Therefore, only by changing old ideas and innovating actively can we accurately grasp the pulse of the market and have a place in the future market. Therefore, if the home textile industry wants to develop better in 2013, it must learn to change and win the development with change. < /p >
< p > fighting for hegemony and survival of the fittest, of course, optimism is only on the whole. From a small point of view, 2013 will be a fierce competitive year for home textile enterprises. It can be described as "a few unhappy families". President Yang Zhaohua said that the biggest domestic sales of domestic textile enterprises listed in the company is Luo Lai, with sales of about 2 billion 730 million in 2012, followed by fuanna 1 billion 700 million, and after that, Meng Jie and so on. However, even if all these billions of domestic businesses are combined, they may account for about 5% of the total market sales. It can be seen that although these enterprises themselves develop very fast, there is still no absolute right to speak in the whole market, which means that our industry is still in a state of hegemony and fierce competition. < /p >
< p > Yang Zhaohua thinks that 2013 is actually an inflection point, that is, an inflection point from extensive management to meticulous change. The so-called extensive mode is the expansion of the horse racing enclosure and the production of unlimited single production, which no longer meet the needs of the entire market, and enterprises urgently need to make changes. It is obvious that such changes are beneficial to large enterprises. Some of the following a href= "//www.sjfzxm.com" > Home Textiles "/a" enterprises will lose competitiveness and eventually be eliminated. This is also the only way for the healthy and sustainable development of the industry. < /p >