Shishi Wants To Build "Oriental Milan"

< p > > a href= "//www.sjfzxm.com/news/index_p.asp" > Milan < /a > and Shishi, a distant Italy, is one of the birthplaces of the European Renaissance, the fashion and creative capital of the modern global fashion industry. One is in the west coast of Taiwan Straits, the origin and base camp of Fujian style clothing. In recent years, it has become the rising star of the fashion industry in recent years. < /p >

Standing at the historical height of scientific development and leaping development and holding the sense of mission of revitalizing national dress, P, a decision maker of Shishi, puts forward an exhilarating goal to make stone lions into a modern "Oriental Milan".

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< p > this is a unique realistic soil born in Shishi, and has also injected into the dream of culture, industry and urban development.

The dream of the sixteenth Cross Straits textile and Clothing Fair will be more inspiring even when the stone lions are to be held ceremoniously.

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< p > Zhang Yongning, Secretary of Shishi municipal Party committee, said Shishi, as the center of Fujian style clothing, has attracted much attention for more than 30 years, and its advantages are also outstanding.

But in recent years, with the shrinking of domestic demand, the cost of raw materials, labor costs and land costs have risen. The development of Shishi garment industry has entered a severe bottleneck. The development mode which has long relied on extensive input has not adapted to the needs of the times and competition.

In the beginning of 2012, the municipal government of Shishi municipal Party committee and municipal government assessed the situation and put forward the "comprehensive implementation of quality improvement strategy and the construction of a more modern, more exquisite and happier modern stone lion".

Among them, fashion refers to industry, that is, the implementation of the "Milan plan", in accordance with the "customized, personalized, high-grade, small batch" direction, to promote the design - designer brand leap, to create "Oriental Milan", to promote the pformation of Shishi from extensive development to fashion creative design industry.

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After more than a year's deliberation and deliberation, and < p > > passed by the expert group of the China Federation of textile industry, at the end of 2012, Shishi "Oriental Milan" strategy and implementation plan were successfully landed.

Shishi will take Milan as a benchmark in the future, learn from and learn from Milan's successful experience, and promote textile clothing to be fashionable, personalized and high-end. At the same time, it will speed up its integration with the international market in the city and culture, and create the Oriental fashion and creative capital.

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< p > "industry, city and culture linkage, and simultaneous revitalization" is the core content of Shishi's "Oriental Milan" plan.

Shishi mayor Zhang Yishan's expression is equally sonorous and forceful.

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< p > < strong > culture drive < /strong > < /p >

< p > < strong > Fashion World temperament > /strong > /p >

< p > in the fashion culture, Shishi and Milan have certain comparability.

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Liu Yiqun, general manager and art director of Wolfgang Co., who goes to Milan to understand the trend of fashion in the world every year, says that Milan is a city with a long history. It was an important birthplace of the European Renaissance and a famous historical and cultural city in Italy before P.

The long history and cultural heritage have bred the world's top clothing brands in Milan, such as Armani, Versace, Prada, dugbana, Valentino, GUCCI, Moss Chino and so on.

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< p > Quanzhou is the birthplace of the ancient Chinese Maritime Silk Road. Among them, the Shishi river is the starting point of the Chinese Maritime Silk Road in the song and Yuan Dynasties. Shishi and Milan are both famous historical and cultural cities.

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The brand culture of Shishi (P) is in the ascendant.

Over the past 30 years of reform and opening up, the land of stone lion has become a famous autonomous garment brand in China.

It is understood that Shishi has 37 famous trademarks in China, 3 Chinese famous brands, 1 Chinese export brand names, 15 national inspection free products, 59 famous trademarks in Fujian Province, and the total number of brands in the country's county level city second.

A large number of excellent brands such as CABBEEN, etton, Wirancis, Gore, gage, riches, birds, stadya, wild leopards, dime, bin Nu, Huang Bao, Si Shu Lang, Dina, Ji Jile, Zhou Jang and other famous "Min Pak casual wear" were born and grew strong on the hot earth of Shishi.

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"P", like Shishi and Milan, are all the world's most fashionable fashion publishing platforms.

Milan fashion week is a popular fashion publishing platform. Shishi's Expo has held 15 sessions. The a href= "//www.sjfzxm.com/news/index_z.asp" > Shishi International Fashion Week < /a > has also been held for 3 consecutive sessions. This is a fashion publishing platform for Haixi, the whole country and the whole world. Many fashion design and research enterprises and a large number of fashion media and professional institutions gather stone lions, so that Shishi has a unique fashion appeal.

Professor Xu Peiyuan, vice president of the school of economics and finance, Huaqiao University, said.

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< p > Xu Peiyuan believes that the prevailing western fashion world has not yet formed the Oriental fashion trend with world influence. In China and even Asia, there is no fashion design and exhibition center that can shoulder the four fashionable cities of Milan, London, Paris and New York.

With the development of Asian economy and the revival of Oriental culture, the emergence of Oriental fashion capital is a necessity. "This is a rare historical opportunity for stone lions. As long as we seize the opportunity and push forward to the pformation of the fashion industry, stone lions can pform from production to original design, from sticker production to independent brands, from the replication of fashion standards to the establishment of Oriental fashion standards, and become the Oriental fashion and creative capital."

He expressed with confidence.

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< p > < strong > industry help < /strong > /p >

< p > < strong > clothing famous city enjoys a worldwide reputation < /strong > < /p >

< p > Milan and Shishi are famous for their well-developed clothing industry. The development of < a href= "//www.sjfzxm.com/news/index_c.asp > > garment industry < /a > has a long history and enjoys world-renowned popularity.

Liu Yiqun, general manager and art director of Wolf Road, said that Milan is a clothing town in Italy and one of the fashion capital in the world. The fashion shops on Mont Napoleon Boulevard in Milan are world-famous, while Shishi is also a major town in China's textile and garment industry. It is China's "leisure clothing city", which is an important common ground of the two cities.

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< p > Lin Jinchang, deputy director of Shishi Economic Bureau, told the author that the four towns of Ling Xiu, Chiang Jiang, Bao Gai, Hongshan street and Feng Li street, respectively, were named "the famous sports leisure clothing town of China", "the famous town of Chinese trousers", "the famous town of Chinese clothing accessories", "the famous town of Chinese clothing and accessories" and "the famous town of Chinese children's clothing". These honors and titles not only promoted the popularity of Shishi, but also provided a good platform foundation for the pformation and upgrading of Shishi garment industry.

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< p > 2012, Shishi municipal Party committee and municipal government put forward the development strategy of "quality lions and two pioneering", formulated the "Oriental Milan" plan, decided to promote the pformation and upgrading of Min garment industry from "clothing manufacturing" to "fashion creation", and built the stone lions into an industrial, city and cultural "Oriental Milan", making it a new benchmark for the Oriental fashion field. Therefore, the "East Milan" road map of Shishi's garment industry is emerging.

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According to Secretary Zhang Yongning, Shishi successive municipal Party committee and municipal government attached great importance to the innovation consciousness of enterprises in terms of technology, production and marketing mode, and issued relevant policy support and support, from the "cold pfer printing" of Huaci company to the "Shulong silk" of Haixing company and the innovation and development cloud platform of the textile and garment industry of Shishi oracle. Under the guidance of the strategy of "Oriental Milan", more and more Shishi brand enterprises such as CABBEEN, AI Deng Bao, Jin Yuan, Wolf Road, and gage were striving to be "creative pioneers", and realized the "Shishi Zhi Zhi" by means of "differentiation", and stood up to the forefront.

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＜p＞　　为深入贯彻落实石狮市“东方米兰、质量石狮”的发展战略，进一步促进服装城整体繁荣与发展，提升服装城经营产品档次，全力推动纺织服装产业往时尚化、个性化、高端化的方向转型升级，促进石狮的纺织服装产业走向国际化，石狮服装城北A幢将全面升级，以广东异形服饰、后街男孩服饰为代表的近120个广东时尚男装及浙江时尚品牌集体入驻，并对市场进行全面装修升级，装修风格复制欧洲米兰时尚服装商场模式，打造石狮首个时尚男装批、零兼营商城，商场将于4月17日隆重开业，届时将有广州红棉国际时装城、广州地一大道服装城、广州站西服装城、广州世贸服装城、广州站西桃花江服装城等各服装城的董事长(总经理)、广东中大纺织商会等兄弟商会代表和石狮银河商场入驻商户代表共计220人参加开业典礼。

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< p > implement the plan of "Oriental Milan" and promote the development of Shishi textile and garment industry in the direction of "personalization", "fashion", "high-end" and "internationalization".

In April 17th, Shishi YI clothing Expo will open a Grand Park. This park covers an area of 84 Mu and a building area of 180 thousand square meters. The goal is to create the cradle of Chinese designers and serve the upgrading of the industry.

To create Shishi - China's textile and clothing business Valley (Shishi) Haixi electric park will be held on the same day to unveiling ceremony, gathering more than 200 business enterprises to jointly expand e-commerce.

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< p > < strong > urban regeneration < /strong > < /p >

< p > < strong > "Oriental Milan" gradually asymptotically < /strong > /p >

< p > Shishi is a model cluster of China's textile industry and a demonstration cluster of China's garment industry.

At the opening ceremony this year, the China Federation of textile industry will again award the title of "China leisure fabrics business city" to Shishi, and it will match the title of "China Leisure and clothing city", laying the status of stone lion as the center of Chinese fabric trading, and Shishi City's business card is more beautiful and more attractive.

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After more than 30 years of careful cultivation, Shishi has formed a very complete textile and garment industry chain, covering textile materials, spinning and weaving, dyeing and finishing, garment processing, accessories production, R & D, marketing and other fields. P

At present, with the stone lions as the center, there are more than 10 thousand garment and garment enterprises, with an annual output value of about 100000000000 yuan, which is one of the important textile and garment production bases and distribution centers in China.

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< p > to highlight the advantages of Shishi textile and apparel cluster and the complete industrial chain, this year's Haibo conference will highlight the advantages of fabric accessories, highlight the new Shishi fabric and new technology, set up the national fabric exhibition hall and the China fashion fabric accessories exhibition hall in hall 1, which is organized by the national textile product development center, which is organized by the national textile product development base enterprise and the Shishi Innovation Exhibition of the Chinese popular fabrics. With the help of this display platform, enterprises and merchants can stimulate the innovation and inspiration through taste from different fields in the textile and garment industry, and stimulate the innovation and inspiration. At the same time, we recommend the International Textile City and Shishi excipient city to the excellent textile production suppliers at home and abroad.

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< p > as a famous clothing city and fashion source, Shishi is not only famous for its design and manufacture, but also a major distributor of clothing market in the whole country and even in the world.

In addition to the garment city dominated by garment trading, Shishi also has many specialized markets and specialized streets, such as Yuanyang pond market, Jinhui fabric market, Fufeng mall, pre and Yang Xia excipient market, commercial pedestrian street, and so on.

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"P" provides support for the booming fashion capital. Since last year, Shishi takes the opportunity of implementing the strategy of "quality stone lion" and vigorously promotes the upgrading of traffic, environment and urban facilities in Shishi.

Nowadays, the fast coastal passages, Shishi Avenue and Wan Wan Road have been opened up, and the expressway is smoothly butted with the Shishi north ring at the end of last year, making the trip more convenient.

In the urban area, with the improvement of landscaping projects such as greening, lighting and guardrails along the road, the modern elements and fashion elements of Shishi are becoming more and more attractive. A "Eastern Milan" which is on the Strait and on both sides of the radiation is coming into view.

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< p > < strong > sail the Milan dream, dance on both sides of the road < /strong > < /p >

< p > < strong > the sixteenth Cross Straits textile and clothing exposition < /strong > /p >

< p > < strong > will be held in Shishi on April 18th -21, < /strong > /p >

< p > April day.

The sixteenth Cross Straits textile and Garment Fair, with the theme of "deepening cooperation, expanding the market, innovating development, conspiring to win a win-win situation and realizing the dream of Milan", will be held ceremoniously from April 18, 2013 to 21 in China's famous clothing city, Shishi.

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< p > this Haibo conference focuses on promoting Cross Straits Industrial Cooperation, focusing on fashion sources, focusing on more orders for enterprises, expanding terminal market for enterprises, promoting enterprise research and research project cooperation for enterprise pformation and upgrading, introducing more talents for enterprises, further promoting the pragmatic functions of Shishi garment city and pushing the stone Lions International Light Textile City, and making clear the exhibition positioning.

本届海博会将承续“两岸、规模、专业、休闲、时尚”的主题，重点突出五大功能和特色：一是突出商贸交易和趋势发布等平台作用，打造“闽派服装”展示交易平台、产学研项目成果对接平台和中国纺织服装流行趋势发布平台三大平台;二是突出创意设计，打造石狮时尚硅谷，启动时尚创意产业园和时装周动态发布，聚集国内外时尚精英和创意设计资源，推动“东方米兰、质量石狮”;三是凸显“两岸”特色，突出两岸产业的联动对接与项目合作，推动产业上游科技类功能性项目落地;四是打造石狮—中国纺织服装电商谷，积极拓展电子商务等新型营销模式，抢占优势，扩展全球营销渠道;五是大力发展第三产业，突出商贸市场效应，提升和扩大石狮服装城商圈的聚集效应，推动新建的国际轻纺城、石狮辅料城和石狮海西电商城三大市场的招商入驻。

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Stone lion is the birthplace of "Min faction" clothing and one of the most famous clothing distribution centers in the southeastern coast of China. With the distinctive industrial characteristics of Shishi's "leisure, fashion, brand and personality", the construction of the independent brand of Shishi textile industry has made great achievements. "P"

During the current Haibo conference, 2013 China's ten major textile and apparel market awards ceremony and the Shishi International Textile City project promotion conference will be held ceremoniously. Authoritative release "China's ten largest clothing market" and "China's ten major textile material market" information, and relying on the Expo to release the Shishi international textile city information to the international country, attracting the national outstanding dealers to the city's production and marketing docking.

At the same time, comb the achievements of Shishi textile and clothing brand building and the current development of the textile and garment professional market, and explore the business mode and the new market circulation pattern of the future development of the textile and garment professional market, fully display the strong industrial foundation and the perfect industrial chain of Shishi, enhance the industry status of Shishi textile and apparel, and strengthen the docking and cooperation between the market, cluster and enterprises, help Shishi push forward the work of "quality lions and two pioneering", and create a new image of "Oriental Milan and fashion capital".

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< p > this year, the Expo has a large scale. The three exhibition pavilions are more than 3000 square meters of 45 thousand square meters, with six major exhibition areas including fabric market, excipient market and walking block, with a total area of 450 thousand square meters.

It is worth mentioning that Shishi is a highly extroverted city. Nearly half of the annual output value of textile and garment industry is exported to foreign markets.

In order to maintain the advantages and attractiveness of Shishi's foreign trade clothing, the Haibo conference will set up "foreign trade processing exhibition area" on the two floor of hall 1, and more than 30 foreign trade processing enterprises will participate in the exhibition. 150 export-oriented enterprises collectively face up with international buyers, and expand the international market with the most direct fast track.

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< p > < strong > highlight the fashion trend and share charm city < /strong > /p >

< p > < strong > 2013 Shishi international fashion week April 17th held in Shishi < /strong > < /p >

< p > neon stage, fashion phantom! From April 17, 2013 to 20, the 2013 Stone Lions International Fashion Week will be held in Shishi, China. This is a dialogue between fashion and fashion, and a blend of creativity and art.

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After three years of development, the scale and quality of Shishi international fashion week has been continuously improved. It has become an important supporting project of the Milan Expo. Shishi makes representative activities of "Oriental P" and an important promoter of the prosperity and development of Shishi fashion apparel industry.

This fashion week will further enhance the scale, level, quality and degree of internationalization. It is committed to building an industry promotion platform for brands and designers to publish fashion trends and show fashion and creativity, and boost the pformation and upgrading of garment industry.

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＜p＞　　本届时装周彰显三大亮点，一是强调“专业化”，在按国际秀场标准搭建的大棚中走秀，不再邀请明星和安排文艺演出，节省的经费用于鼓励企业和品牌参与;二是突出“国际化”，将引入意大利、法国、英国知名品牌参加发布，邀请国外和两岸三地名模走秀，邀请意大利时尚协会代表、法国著名设计师、日本著名品牌负责人参与论坛;三是转向“产业推动”，时装周从以往“产业展示型”向“产业推动型”转变，宣传在国外业界普遍采用、国内业界正在兴起的“买手型”营销模式，同时为参与时装秀企业在海博会设立展位，推动发布品牌与我市产业链对接;四是凸显“设计师版块”，石狮已有10名设计师荣获“中国十佳设计师”(其中，3名设计师荣获中国服装设计界最高奖“金顶设计师”)，开幕秀上，7名“十佳”设计师将联合发布，3名“金顶”设计师将同

The appearance of the stage shows the quietly rising of the stone lion fashion designer's section.

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