Daphne Actively Develops Outlets To Improve Its Operation

< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201304/09/20130409053605_sj.GIF "/" < > > "

< p > high inventory is a common phenomenon in garment industry, such as a href= "//www.sjfzxm.com/news/index_x.asp" > shoes industry < /a >. The number of Daphne stock turnover mainly engaged in middle class women's shoes increased from 149 days in the first half of 2011 to 202 days in the same period last year, and inventories increased by 15.2% to 2 billion 370 million yuan.

< /p >

< p > > a href= "//www.sjfzxm.com/news/index_x.asp" > Daphne < /a > in the second half of last year, the Group actively adopted a series of measures to improve operational efficiency and improve operational efficiency, including strengthening supply chain management, closely monitoring market conditions and actual sales conditions.

< /p >

< p > in addition, in the face of more international brands entering the mainland market and increasing competition in the industry, Daphne will increase the number of international brands to increase sales and competitiveness.

In addition to its own brand, other brands in the group include "ALDO" and "Alex". Sales in the first half of this year increased by 39% to 333 million yuan.

< /p >

Sales growth in Daphne same store gradually declined, but the core brand recorded only 5% growth in the third quarter last year.

The third quarter was mainly the end of the spring and summer season, while the fourth quarter sales began to pick up steadily. Although it helped to improve the overall inventory pressure, the aggressive sales promotion brought a lot of pressure to gross profit margin. It is expected that gross profit margin will decrease year by year.

< /p >

< p > Daphne is actively pforming at the moment, with the development focus of < a href= "//www.sjfzxm.com/news/index_x.asp" > Direct shop < /a >, it is believed that it is easier to control cost and grasp sales situation, which is also good for the future of the group.

The proportion of Direct stores has gradually increased. In the third quarter, 209 Direct stores and 29 franchised stores have been increased. In the first three quarters, 620 outlets have been added. At the same time, the coverage of four to six cities will continue to expand, which will help to increase market share.

< /p >