Italian Textile Industry Increases Investment In China

128 Italian exhibitors came from many Italian traditions Textile fabrics The active participation of these enterprises in the auxiliary material production area has increased the scale of the exhibition by 35% compared with the last one. "From this, we can be sure to get such a signal that our investment in the Chinese market has been successful," said Silvio Albini, chairman of the MilanoUnica exhibition organizer.

With the direct introduction of Italian textile manufacturing industry into China by MilanoUnica, the understanding of Chinese consumer market on Italian manufacturing is constantly improving, and the focus is also changing. Silvio Albini said: "At the first exhibition, the initial interest of customers was mainly focused on men's clothing fabrics. At that time, customers were mainly clothing dealers, department stores and clothing chains in Beijing, Shanghai, Dalian, Ningbo, Guangzhou, Shenzhen and Wenzhou, as well as customers from South Korea, Japan, Thailand, Indonesia and Russia. Now, the market's interest in women's fabrics is also rising. "

From the perspective of the geographical composition of exhibitors, this MilanoUnica China Exhibition has brought related enterprises from all the textile industry clusters in Italy. In the main production area of Italian fabrics, 31 exhibitors came from Biella, the Italian textile industry center, 24 from Prato, and 18 from Como. In addition, exhibitors also come from Milan (region), Varese, Bergamo, Vercelli, Vicenza, Treviso, Florence, Modena, Brescia, Novara, Turin, Lecco, Monza Brianza, Arezzo, Bolzano and Bari. Most of the exhibitors are small and medium-sized enterprises producing high-quality fabrics. Through the overall exhibition promotion, enterprises have more opportunities to contact the huge market in China.

In the first 10 months of 2012, Italy's textile The total export volume was 167 million euros, up 5.5% year on year. Although Italy's exports to Hong Kong, China, declined by 7%, China's mainland and Hong Kong, with a total textile import of 320 million euros, remain the second largest trading partner of Italy's textile industry in this field.

Due to the substantial decline of Italian textile imports in 2012 (a year-on-year decrease of 26% compared with 2011) Fabric The trade deficit decreased from 330 million euros to 196 million euros. Among the Italian fabric export products, the market of woolen fabrics performed well, among which the export volume of woolen fabrics reached 27.3 million euros, up 4.3% year on year; The export of worsted wool fabrics was 70 million euros, up 1.4% year on year.

Silvio Albini said: "While we are looking forward to the improvement of the Italian domestic market, we must further expand the international market. Italian enterprises must improve their degree of internationalization, which should be reflected in both thinking and action. They should not limit their thinking to the local market they are familiar with. We are making important investments in the Chinese market in order to better understand, explore and consolidate such an increasingly important market. Its importance is not only reflected in the percentage growth, but also in the quantity and absolute value of the market. "