Quanzhou Enterprises Begin To Challenge Authority And Subvert Tradition.

< p > ordering society and agency system has been popular for more than ten years in Quanzhou's < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > service industry.

However, in today's increasingly strong atmosphere of innovation, Quanzhou enterprises have begun to challenge authority and subvert tradition, so that franchisees can pfer commission to a certain percentage according to sales volume, and no longer need to make capital contributions.

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< p > this kind of joint mode, that is: the franchisee shops and labor costs, the head office sells the goods and sells the goods, and the head office pays the Commission to the franchisees on a pro rata basis.

The biggest advantage of this mode is to reduce the burden of franchisees. Besides the store investment, they also need to prepare for the purchase of goods, but now they only need to pay about the commodity margin and shelf margin for 1/3.

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< p > Li: < /p >

< p > for franchisees, the biggest attraction of the joint venture system is not to pay less than a few hundred thousand yuan, but rather that "inventory is no longer related to my half price."

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< p > inventory has become the "magic spell" on the development path of shoes and clothing enterprises.

Recently, domestic well-known shoe and clothing enterprises have issued annual reports. It is not difficult to see that the era of arbitrarily expanding the banner of high flags has ended. It is a common theme to rethink the location of products and rearrange the positioning of products.

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< p > the joint venture system appears in the wave of the era of inventory in the shoe and clothing industry, and the main feature is that the franchisees have no stock, so it is particularly attracting attention.

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< p > disadvantages: < /p >

< p > many industry experts believe that the above joint mode is applicable only to the initial stage of enterprise development, and is not suitable for large-scale enterprises, and the scope of application is relatively narrow.

The main question is: < /p >

< p > 1, capital pressure.

From R & D to production, distribution and final settlement are controlled by the company headquarters. If the annual sales volume is several million yuan or tens of millions of yuan, it can barely cope with it. If the sales volume reaches 100 million yuan, the order cost of single single season will be enough to drag down the business.

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< p > two, dealers enthusiasm.

It is a dealer who spends money on his own business, and of course wants to do business better.

But now less investment, a < a target= "_blank" href= "//www.sjfzxm.com/" > clothes < /a > return 35%, calculate the cost of shop personnel, it is easy to calculate the daily sales of the store, and then how to sell, can not change the fact that the company is working.

In the long run, the attractiveness of dealers will be less and less.

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< p > expert analysis indicates that the pace of innovation in the new mode is very large, but the inventory pressure has been pferred to the head office.

However, some people believe that, compared with brands, the cost of opening a direct store is much lower than that of a brand owner, but the terminal control power is almost the same as that of a direct store.

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