Japanese Sportswear Enterprises Aim At European Skiing Market

< p > Japanese campaign < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > supplies manufacturers are further strengthening their business activities in the European market.

At present, enterprises are mainly engaged in winter skiing campaign, which has been the main local market in Europe.

But in the future, Japanese manufacturers will step up the mainstream bicycle sportswear other than winter, while further strengthening the skiing apparel products in the core position, and strive to establish long-term business in order to meet the needs of all seasons.

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On P ~6 February 3rd, 27 ISPO sporting goods manufacturers and manufacturers of raw materials exhibited in ISPO 2013, the international sporting goods Fair held in Munich, Germany.

Their commodities proposal is mainly aimed at the ski market, while actively developing new markets and striving to expand business.

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< p > Desanto, GOLDWIN and PHENIX, as the top brand of Skiing Apparel, in addition to displaying the top representative commodities offered to Alps in the exhibition, we also launched the "a href=" //www.sjfzxm.com/news/index_f.asp "outdoor sports dress < /a > combined with the real skiing function.

Unlike outdoor sports brands, these brands further enhance Skiing Apparel as the core business in Europe.

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< p > in addition, in order to get rid of the skiing movement, Desanto was influenced by the weather condition, and also demonstrated the GENOME, which is suitable for all terrain with the latest technology.

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The "P" topographic pformation jacket was awarded the gold medal at the ISPO exhibition. Its functionality and minimalist design were well received by the audience. Meanwhile, it attracted the attention of buyers and played a good publicity role in the exhibition.

At the same time, the brand also displayed the products provided to the Swiss Triathlon national team, aiming to build the DESCENT brand into a real advanced sports brand.

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< p > GOLDWIN brand is also considering coping with the market demand of spring and summer products. It puts forward a medium and long-term strategic plan to further promote commodities such as bicycles, motorcycles, a href= "//www.sjfzxm.com/news/index_f.asp" and sports apparel "/a" into overseas markets.

In order to stabilize the position of ski sportswear, the brand moved its business base from Italy to Switzerland last April, and a new company GOLDWIN EUROPE was set up here.

Switzerland is located in the alpine region and is also the largest demand for skiing supplies in Europe.

The company believes that higher income groups from Russia and Eastern European countries will also go to Alps for holidays with increasing demand. Therefore, if they want to aim at the winter market, they will come to Switzerland.

It is precisely because of this that GOLDWIN regards Switzerland as the center of marketing and promotional activities, and plans to penetrate the market from 2014, and lay a solid foundation for the next 3 years.

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