RESOON Outdoor Brand To Stay In China Market

< p > 2013, after three years of accumulation and precipitation in the Chinese market, RESOON ray speed outdoor ushered in the first year of the comprehensive outbreak of the channel.

This outdoor leisure brand from the United States, with pure American blood and strong American color, is constantly integrating her freedom, bold and enterprising spirit into the Chinese market, allowing countless Chinese outdoor fans and consumers to appreciate her magical charm and realm.

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< p > "China has a large population base, and the outdoor products market is also very large, and it is growing at more than 30% per year.

RESOON ray speed, as the most pure outdoor leisure brand in the United States, is willing to use its freedom, courage and pioneering spirit to infect every Chinese people.

RESOON Lei speed advocates a positive outdoor lifestyle and serves Chinese consumers through professional and leisure products, thus improving the quality of life and taste of Chinese people.

Ma Defeng, general manager of Greater China operations center, USA, told reporters.

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< p style= "text-align: center" > RESOON thunder speed 2013 autumn winter new product glittering bloom < /p >

< p > inheritance of Highway 66 culture, Lei speed highlights enterprising spirit < /p >

< p > it is understood that self driving across the United States is a dream many Americans have since childhood. Even when they are over 60 years old, they have to drive Halley across the United States.

"There is a road that we must walk once in a lifetime. That is the old road that has disappeared from the map of the United States -- Highway 66.

Before that, I dreamed more than once, but without action, it was just a vague plan.

Jack Kerouac, the author of the travel novel on the road, praises Highway 66.

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< p > data show that Highway 66 is the first highway across the East in the United States. It was opened to traffic in 1927 and abandoned by the US highway system in 1985. Although you can not find Highway 66 with GPS today, it is a microcosm of American history. It is a portrayal of Americans' freedom, courage and enterprising spirit. It is like a mirror, symbolizing the hardship of Americans.

Highway 66 has carried countless people who carry the "American Dream" to success. It also carries the dream of American freedom and the vision of the American people for a better life.

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< p > with the long history and diverse culture, Highway 66 has become the birthplace of many international brands and works of art, including world famous cars, Cadillac, film and television works, General Motors mobilization, and cultural works, grapes of wrath.

According to the introduction, Cadillac is through the interpretation of the spirit of Highway 66, deducing itself into a bold, free and enterprising automobile brand, so that many consumers enjoy and resonate.

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"P", the United States outdoor brand RESOON ray speed, it is the road 66 culture and spirit of the interpretation of the most incisive.

RESOON ray speed has been adhering to the freedom and enterprising spirit of Highway 66, and is moving forward all the way.

The road sign specially designed for Highway 66 has also become the totem logo of RESOON ray speed brand.

RESOON ray speed elegantly interpreted the different regional cultures and unique regional customs contained in Highway 66, showing the unique charm of the brand from different angles.

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< p style= "text-align: center > > brand upgrade, RESOON thunder speed Nuggets China market < /p >

In order to better integrate into the Chinese market and meet the actual needs of Chinese consumers, RESOON ray quickly studied and analyzed China's market and target audience, and worked out a systematic and complete market plan and strategic goal. From the brand, products and terminals, it provided the domestic consumers with cheap and luxurious outdoor leisure equipment, leading to a relaxed, undeliberately life style of P.

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< p > in product design, RESOON ray speed extends the spirit of free and enterprising culture on Highway 66 to the inspiration of product design. This spirit runs through roads, mountains, rivers and metropolis, and leads the urban population to feel free and aggressive outdoor recreation. In the pursuit and yearning of outdoor life, urban people can enjoy outdoor life experience while busy.

"RESOON ray speed's design team has always maintained its boundless enthusiasm for outdoor nature. It adheres to the product style of" natural, comfortable and concise "and combines it with the spirit of inheritance of Highway 66, and deduces the unique brand gene of RESOON ray speed outdoor.

Ma Defeng said.

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< p > in terminal joining, RESOON ray speed has launched the 2013 terminal store upgrade strategy in January this year, and the terminal image highlights the free, bold and enterprising genes of ray speed brand and ray speed products.

At the same time, ray speed will increase the service and efficiency of the headquarters, enhance the confidence of the franchisees and partners, let everyone feel the sincerity and Prospect of thunder speed, and make it easy to make profits. In terms of brand promotion, RESOON ray speed has also established a collaboration with traditional media and new media. Through the promotion of high altitude media and offline marketing activities, RESOON ray speed will be pushed to a new brand height.

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< p > industry analysis, if you want to become a leader in China's outdoor products market, channels, marketing and culture are three indispensable points. Only if the three operators operate properly can they occupy a favorable position in the competitive market.

Ray speed has created a clearer brand image through the upgrading of the brand. In the brand positioning, product structure and other aspects, it will more appropriately meet the psychological needs of Chinese consumers. This will also win the Chinese market! < /p >