The Eleventh Guangzhou International Footwear And Footwear Exhibition Focuses On Building High-End Platforms

< p > Guangzhou international a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > a target= "_blank" href= "_blank" > shoe machine < < > exhibition will focus on the shoe industry chain, highlight international and trading, and focus on building four important platform functions.

< /p >

< p > 1 is an important platform for expanding market adjustment and ensuring growth.

Influenced by the international financial crisis, the consumption level of European and American markets has dropped, but consumer demand still exists.

At the same time, the domestic market also has great potential.

At present, price competition is becoming increasingly prominent. Good quality and low price < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > is popular, which is an important problem and opportunity for footwear industry.

Therefore, the primary task of this Shoe Expo is to help enterprises increase the intensity of new product development, enhance product quality, expand domestic and foreign markets with product innovation, do everything possible to invite customers to the meeting through various channels, further enhance the trade function of the trade fair; at the same time, strengthen the publicity of shoe fair and footwear brand, and help our economy stabilize and pick up, making the shoe fair truly become an effective carrier to open up and upgrade products in the market, and expand domestic and foreign markets with product innovation.

< /p >

< p > two is an important platform for promoting the revitalization of footwear shoemaking industry, and points out the direction for the development of the industry.

The shoes Fair will coordinate the two international and domestic markets and internal and external linkage from the perspective of implementation, and actively guide enterprises to promote their own brand building and promote the pformation and upgrading of the footwear industry through innovation driven technology and brand contribution rate.

We will offer professional lectures, fashion shows, and professional talents of the footwear industry in line with the actual needs of the enterprises, and will provide preferential services to the growth enterprises that need some key support as the case may be.

< /p >

< p > three is an important platform for promoting regional cooperation in footwear industry.

Since the reform and opening up, China's footwear industry has been developing rapidly. However, the development of domestic footwear industry is characterized by serious regional inequality.

At present, the footwear industry in southeast coastal areas such as Guangdong, which has the advantage of innate development, is facing enormous pressure of survival and development due to the impact of human cost, raw material cost, energy cost, policy cost and international and domestic economic environment.

The footwear industry in China is in an important period of adjustment.

Through the Guangzhou Shoe Expo platform, the footwear industry in southeast coastal areas can be gradually pferred to the central and western regions, effectively promoting the optimal allocation of resources and sustained and healthy development of the footwear industry.

< /p >

< p > four is an important platform for the display of international footwear brands.

At present, the homogenization tendency of China's footwear products is serious, and the survival probability and market development ability of the brand are decreasing.

The international brand is very demanding for quality, and the international competitive advantage is also very obvious.

The Guangzhou Shoe Fair will introduce international brands to participate in the exhibition, making the domestic shoe brand "zero distance" learn from the international brand, exploit the international brand R & D design, and will strengthen its internal strength in all aspects and enhance its international competitiveness through close cooperation.

This year, the organizing committee has continuously improved the network of recruitment, consolidating the scale of exhibitions and improving the international character and regional representation of participating brands.

< /p >

< p > this Guangzhou Shoe Fair will play a direct role in promoting the development of shoes industry in Guangzhou and even the whole country. It will help consolidate the status of front-line brand and the rise of second-line brand, and the three tier brand tier is ready to go.

< /p >