Why Can Nike Become The First Innovation Company?

< p > in the list of the 50 major innovation companies selected by American magazine in March, Nike, the veteran sports giant, was in the top position. < /p >
What's the best way for Nike to beat Amazon, Google, apple, Pinterset and other new and old technology companies? The magazine gave the reasons for its two technological innovations in 2012: new a href= "http:// www.sjfzxm.com/" target= "_blank", "shoes /a > surface technology Flyknit" and sports digital products Nike P wrist strap. < /p >
< p > in the eyes of the editors, Nike, as a company with tens of thousands of employees in traditional industries, can accomplish two important technological breakthroughs in a short span of one year, especially. And behind these technological innovations, we can see that Nike, an old sports giant, is jumping out of its traditional "a href=" //www.sjfzxm.com/ "target=" _blank "clothing" /a "industry, transforming into a sports concept technology company. < /p >
< p > because the two technology related products are not sold in China synchronously, the consumers in China will probably be very strange. So let's introduce them first. < /p >
< p > first is Flyknit vamp knitting technology for traditional products. < /p >
< p > the biggest advantage of this technology is that it can help sports shoes lose weight and provide better packages for the feet, but these characteristics are not what Flyknit really touches them. The biggest innovation of Flyknit lies in its major innovation in the traditional mode of production: the new technology of Flyknit makes a href= "//www.sjfzxm.com/" target= "_blank" > designer < /a > only needs to write its own design plan into the computer program, then the machine will automatically use the line car to get the shoe type. For Nike, this means a major adjustment to the supply chain. Rob Williams, Nike runner's product designer, told designboom that the adjustment was not smooth. Nike also went through a "learning process", but finally completed the transformation with the full support of the management. < /p >
< p > understand Flyknit, let's talk about another important product mentioned by fast company -- Sports Wristband Nike Fuelband. < /p >
< p > Fuelband is a very important step in Nike sports digital route. For Nike, this product has completed a subversion of the company's own positioning. < /p >
< p > before Nike was released, Nike's digital sports roadmap was not clear. In 2006, Nike launched Nike+iPod with apple. But the cooperation of the year was not about sports digitalization, but with the gimmick of iPod to promote the sales of running shoes. Therefore, in the design of product structure, it is necessary to put sensors in shoes. If you want to use this thing, you must buy a pair of Nike+ running shoes. < /p >
< p >, but from Fuelband, all of this has changed. Because Fuelband is a product which is completely independent of sports shoes and sports a href= "//www.sjfzxm.com/" target= "_blank" > dress < /a >. Nike no longer binds it with its past sports shoes. Digital products are no longer accessories for sports shoes, but have an "independent personality". This is a landmark change, which means that Nike no longer limits its business to traditional sports apparel, and digital products become a new part of it. < /p >
< p >, after having a preliminary understanding of Nike's two technological innovations, we will finally talk about how to understand Nike's success. < /p >
< p > startups often have no fear of wearing shoes, so they can make some unexpected innovations, but big companies are faced with another situation. For a company like Nike, in a traditional industry with a revenue of $23 billion a year and over 40 thousand of its employees, any bone breaking reform can not be done with ease. But Nike did, Flyknit was a revolution in the upstream supply chain, and Fuelband was a subversion of Nike's best footwear business. < /p >
< p > compared with many Internet entrepreneurs who are not afraid of tigers, the a href= "//www.sjfzxm.com/news/index_h.asp" > innovation "/a" can be more admirable. Not every big company has such courage and boldness. < /p >