Clothing Market In Jimo: Brand Decision Depends On Consumers

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< p > recently, the careful Jimo citizens will find that many shopping malls are carrying out "enclosure" decoration and special counters.

Some new brands that have never appeared in Jimo are often presented in front of local people. Many old brands are redecorated by adjusting machines.

"The law of the jungle" is the rule of commercial blood, and Bora is no exception. The reporter has learned that it is carrying out a big "exchange pfusion" for its internal brand in the near future.

In the new year, what kind of appearance will Bora department store bring to consumers? "/p".

< p > < strong > the new brand is staying at the discount, < /strong > < /p >.

"P" recently, Miss Li and her colleagues discovered that many women's clothing brands were added in Bollywood department when they were shopping.

"It's refreshing after the adjustment. The new brands are very fashionable. They are still on sale at the beginning of the business, and take advantage of this opportunity to compete."

Miss Li said with joy.

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A salesperson of the new women's clothing brand Eyre Peugeot told reporters that the brand has just landed at Bollywood department, which has attracted many women to come. "Our brand's < a target=" _blank "href=" //www.sjfzxm.com/ "> clothes < /a > suitable for women between 28 and 45 years old, and this is also very consistent with the location of Bora department store, so our customers are rapidly increasing.

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< p > in another prominent area on the two floor, the reporter noticed that another new dress brand "Noah Lun" also attracted many female customers.

A salesperson of the counter said: "our brand's < a target=" _blank "href=" //www.sjfzxm.com/ > dress < /a > pursuit of elegant style, fashion and nobility, is very suitable for white-collar workers. At this time of opening, the whole venue is 50 percent off, which is very cost-effective.

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The men's clothing department on the third floor of P has a new face, "Li Parton". The brand is dominated by casual wear, and has a suit, jacket, windbreaker and cotton clothes. It's a good choice to change into a new year's Eve.

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< p > in addition, there are also many famous women's brand names, such as "witty", "emphasis on practicality", "elegant insects", elegant and romantic Korean style, sweet and mature style, mature independent European and American style, fashionable cool and cool punk front guard ZZ.

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< p > < strong > "exchange pfusion" withdrawal not only because sales volume < /strong > < /p >

< p > reporter has learned that most stores will conduct a normal brand adjustment every year, and some old brands who do not adapt to the market will take the opportunity to pform or withdraw from the market, while some new brands are eager to seize the market at this time.

However, this adjustment is relatively small and generally does not exceed 10%.

If the old shopping malls that have been in operation for many years have made a substantial adjustment to the brand, they want to change the overall positioning.

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< p > why does the adjustment of brand become the consensus of the major shopping malls? The head of Baole department store told reporters that, first, because at present, whether it is domestic or foreign "a target=" _blank "href=" //www.sjfzxm.com/ "> clothing" /a ", the brand is much like the river's crucian carp, the shopping mall has great choice space; two, the shopping mall itself is also facing the change of commodity location and customer consumption habits, as an external department store, only when we find out the local consumers'" spleen "in the operation, adjust in time, adapt to the market, can we avoid" acclimatized ".

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< p > "it is not just sales that allow some brands to be removed."

During the interview, many shopping malls have a consistent view.

In the past, Shang Chao had a set of systems for the consideration of brands, including product sales, product service, satisfaction and market demand.

There are two reasons for adjusting the brand: one is to eliminate old brands according to the sales volume, such as the last elimination method; the other is to adjust the positioning and brand new residence, because the market needs to meet the new needs of the market, and also needs to introduce competitive commodities and brands.

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< p > < strong > consumers decide the retention of brands: < /strong > /p >

< p > reporter has learned that sometimes the brand itself will take the initiative to dismantle the market because of its own sales strategy, which is the result of a two-way choice.

"In fact, some brands are not adjusted in terms of performance, but because these brands are no longer in line with the location of shopping malls, they have to reluctantly withdraw them."

Bao Lai Department Store official said.

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< p > any shopping malls, brand adjustment is necessary, if the mall unchanged, consumers will soon be tired of it, therefore, usually do not adjust the brand also need to modify the store, bring some fresh feelings to consumers.

Baole department store responsible person said that the game between shopping malls and brands is ultimately determined by consumers, and whether consumers can attract consumers is the main consideration of brand adjustment in shopping malls every year.

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