Shoe Enterprise Hongxing Erke New Journey: TO BE NO.1

Hongxing Erke, like a swan, symbolizes a lofty aspiration, fearless, challenging and striving for excellence.

It carries the good expectations of the founders and the clank instruction of the employees, and inspires Hongxing Erke to strive forward and be enterprising and create a great undertaking.

A name defines a kind of spirit. From this name, we can see Hongxing Erke's entrepreneurial spirit: tough and hard.

In this spirit of culture, nature is a culture of struggle and culture, which can be seen clearly from the development process of the company.

Since its founding, Hongxing Erke has taken "technology lead" as the brand development strategy, and has promoted sports technology in the industry, changing the licensing mode of "star + CCTV advertisement" in the industry. It suddenly emerged from many brands and became the first place in the domestic sports technology, and began to lead the industry trend.

If defeating the opponent is a kind of strength, defeating oneself is a kind of wisdom, it is a kind of spirit, a kind of pioneering work.

Since the launch of the GDS shock absorber system, Hongxing Erke has gradually developed a series of sports technology, such as the GDS palm ground damping system, the 360 degree internal circulation system and so on.

In terms of sports technology, Hongxing Erke has been far ahead of its rivals, and Hongxing Erke knows that this advantage is only temporary. The competition in the Red Sea is a marathon, and only a smile to the final is the real winner.

The only way to get ahead of your opponent is to surpass yourself, not to be satisfied with your current performance, to keep on innovating and making progress, to compete with yourself and to compete with yourself.

When we want to stay high, Hongxing Erke is never satisfied with today's little achievements. Instead, we are looking at the world and looking forward to the future with a long-term perspective. While opening up the domestic market, we are actively exploring the international market, joining the international network association and sponsoring the 2008 North Korean Olympic delegation.

Hon Hon henceforth has gone on to a new journey, and this time our goal is to go beyond the leader of the industry and become a well deserved NO.1.

Such courage and boldness can not be expressed in ordinary language. Only such words are appropriate -- "TO BE NO.1, towards the first".

It advocates a tough and strong personality, a spirit of struggle, the courage to win the world and strive for the first place, which embodies the endless pursuit and vigorous fighting spirit.

This is the expression of determination and courage. It is in line with Hongxing Erke's spirit of enterprise. It is the pcendence and extension of tenacity and struggle spirit.

More valuable is that "TO BE NO.1, the first step" can better express the voice of consumers gathered under the banner of Hongxing Erke.

They are a group of sports enthusiasts, participate in sports and love sports. Sports are not only for physical fitness, they seek pleasure and sense of accomplishment in sports.

They are positive and ambitious, and strive for a higher level. Even if they enter the age of no doubt, they will not change their fight.

They have a deep and unique view of sports: the essence of sports is to train people's will, to create tough and unyielding character and spirit of struggle. Sports are not only physical exercise, but also the courage and challenge of sports, the courage to pcend and the courage to become "NO.1".

No matter what the level, how the state is, the willpower and spiritual sublimation that will be harvested in sports will become an eternal power in their life.

Heaven is strong, and gentlemen strive for self-improvement.

Under the influence of Chinese culture, the Chinese people have a spirit of indomitable and indomitable spirit.

We aspire to be outstanding, hope to be outstanding among all people, but everyone is not born NO.1. Frustration and failure are unavoidable on the way to the champion. Physical exercise and psychological experience are our inevitable experiences.

As long as we dream, we will never die, be tough, unyielding, brave enough to challenge everything, and overcome difficulties and obstacles. Eventually, we will have the first day.

If the aptitude is mediocre, it can not be discouraged, and continuous improvement and progress is also a success. Even if there is no one in the world, it is not enough to satisfy the rest, to surmount itself, to surpass yesterday and reach the new height, so that we can leave our backs forever to the followers.

"TO BE NO.1, to the first", adhering to this idea, inheriting the tradition of struggling for the Chinese nation, interpreting the national spirit of self-reliance with the language of the times, and encouraging Every warrior who recognizes this culture in the rain or shine, running day and night, and running on the way to a higher level.

"TO BE NO.1, towards the first" is the upgrading of Hongxing Erke from product culture to brand culture, and it is also an extension from enterprise spirit to brand spirit.

This shows that Hongxing Erke extends from its concern to the consumer's attention, and hopes to build up a banner of spirit through its own flags, and inspire people to strive for success. This reflects a strong sense of corporate social responsibility.

Hongxing Erke has never positioned itself as a shoe selling enterprise, but a brand that sells healthy lifestyles and sells sports spirit. Hongxing Erke knows that sports brands only have the spirit of implanting sports spirit, and brands can only become great and immortal if they are embedded in brand spirit.

Hongxing Erke has unconsciously merged the Olympic spirit, business philosophy and consumer psychology of "faster, higher and stronger" into a promoter and propagator of tough culture and fighting spirit, and has done its best to uphold this banner to the end.