Pathfinder 2013 Autumn And Winter New Products Have Been Released.

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< p > 21, the 2013 new autumn autumn winter new product conference was held in Jiuhua Spa & Resort, Beijing.

On the same day, the signing ceremony of the joint venture between the Pathfinder and Jiangsu Jia Mao commerce Co., Ltd. was launched, and the international a href= "//www.sjfzxm.com/news/index_c.asp" > outdoor brand /a > Discovery Expedition was also held.

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< p > Pathfinder 2013 autumn winter < a href= "//www.sjfzxm.com/news/index_z.asp" > new conference < /a > wonderful interpretation of "bravely live before" brand proposition, the theme of the show from "brave start", "pilgrimage road" to "the top of very holy", perfect appearance of Travelax tour, Trekking walking, Hero peak three series products.

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The P Travelax travel series is tailored for outdoor, sunny, comfortable and relaxing travel activities. It has both basic outdoor functions and fashion features, and emphasizes the comfortable experience of travel. It combines the travel fashion and outdoor functions perfectly to meet the needs of outdoor activities such as self driving, camping, beach activities and city shuttles.

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< p > Trekking Hiking Series, taking outdoor participation as the highest "hiking" campaign as a market entry point, and building up an endorsement advantage between hiking and Pathfinder brands.

This series uses outdoor functional materials, with lightweight design concept, and more in line with the Asian body version and foot last type design. It provides more comfortable experience and more comprehensive protection for daily outdoor activities, and fully meets the needs of outdoor sports such as outdoor running, hiking and cross-country activities.

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< p > Hero peak series is a representative series of Pathfinder brand professional quality. This series is positioned as a high-end extreme adventure campaign, bringing comprehensive outdoor protection, featuring high-tech materials, professional functional design and so on, and maximizing the comprehensive protection of explorers' outdoor scientific and technological innovation in the extreme outdoor environment.

Meet the professional requirements of outdoor sports equipment such as mountaineering expedition, extreme crossing, skiing and other extreme outdoor sports.

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< p > especially noteworthy is that the Pathfinder 2013 autumn and winter products have applied the "polar bionic technology" developed by the brand independently, including TiEF PRO waterproof and moisture permeating, innovative environmental protection functional fabrics, TiEF WARM bionic hollow insulation, a href= "//www.sjfzxm.com/news/index_f.asp" > Science and technology fabric /a /a, TiEF GUARD bionic self-cleaning technology fabric, and corrosion rock wear resistant outsole.

Pathfinder "polar bionic technology" creates new outdoor technology with "bionic inspiration of nature and nature".

It is created for the ultimate safety. It draws on all kinds of excellent evolutionary characteristics of natural organisms in form, structure, characteristics and functions, and applies high-tech bionics technology combined with product concept to carry out R & D and design innovation.

Take TiEF GUARD bionic self-cleaning technology fabric as an example. According to the lotus leaf self-cleaning principle, the fabric produces nano scale molecular barriers on every fiber surface, so that water stains, grease stains and stains can be condensed into water droplets on the surface of the fabric, and can be easily removed to keep the fabric clean and new, leading the outdoor equipment into the wash free era.

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At the P conference, the Pathfinder also announced the establishment of a joint venture with Jiangsu Jia Mao Commercial Co., Ltd. to operate the internationally renowned brand Discovery Expedition.

The Discovery Expedition brand introduced by the joint venture will be positioned in the high-end outdoor leisure products market, forming a good complementary relationship with the Pathfinder brand and arkeno brand, satisfying the multi-level segmentation needs of outdoor consumers.

The joint venture company will start operation in 2013, and Discovery Expedition brand outdoor new product is expected to be officially launched in 2014.

This is another important layout of the brand strategy of the Pathfinder company.

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