Pathfinder Invest 18 Million Into Outdoor Leisure Market

< p > Beijing Pathfinder < a href= "//www.sjfzxm.com/news/index_c.asp" > outdoor products < /a > Limited by Share Ltd invested 18 million yuan to occupy 36% shares and Jiangsu Jia Mao commercial limited company invested 29 million yuan to occupy 58%, and Pathfinder executives Peng Xin, Jiang Zhongfu, Zhang Cheng and Jiangsu Jia Mao executive Jiang Wei (total invested 3 million yuan to subscribe for joint-stock company's remaining shares) jointly funded the establishment of Discovery new brand joint venture company.

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< p > the joint venture company will start the new brand product R & D design, order meeting and franchise system construction in 2013, and the product plan will start selling online chain stores in spring and summer of 2014.

The initial cost in 2013 is mainly to pay the Discovery Expedition brand's annual authorized usage fee, early stage manpower, product development and so on.

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< p > the new joint venture will take the Discovery Expedition brand as the carrier, focus on the rapidly rising outdoor leisure market in China, design and develop outdoor leisure functional products with the theme of innovation, exploration, city and fun, and strengthen the operation and management of the joint venture company with the help of Pathfinder's professional and large-scale advantages in the domestic outdoor products industry, enhance the visibility and influence of Discovery Expedition brand in the domestic outdoor products industry, and promote the sound development of the joint venture's business.

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< p > operation, the joint venture uses brand chain to expand the < a href= "//www.sjfzxm.com/news/index_s.asp" > chain operation < /a > network, and effectively utilizes the advantages of distributors under the online channel, and quickly establishes Discovery Expedition brand chain store system.

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< p > data show that the Discovery Expedition brand is founded by the company of Discovery exploration channel of the United States. It is the most widely released TV brand in the world. Its purpose is to help people explore the world and satisfy their curiosity. At present, it has reached over 306 million families in more than 160 countries and regions.

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< p > the partners confirm that the joint venture company will pay 4 million yuan, 5 million yuan and 6 million yuan to the road explorer from 2013 to 2015 respectively after the completion of the joint venture company's sales income index 80%.

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< p > > a href= "//www.sjfzxm.com" > Pathfinder < /a > indicates that with the help of Discovery Expediton's existing brand influence, it lays the foundation for the high-end and leisure outdoor famous brand of the joint venture company, which is in line with the brand planning and positioning of the company.

The joint venture will help to save the company's capital investment, and the hosting fee will reduce the impact of the planned loss of the joint venture on the company's combined net profit during the investment period.

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