Shoe Clothing Industry Is Spreading In Severe Winter And XTEP Orders Decline.

< p > after Anta and < a href= "//www.sjfzxm.com/news/index_c.asp" > PEAK < /a >, XTEP International (1368.HK) has also announced the latest order meeting recently.

According to the announcement, according to the wholesale value, XTEP group's order volume in the second quarter of 2013 dropped by 15% to 20% over the same period.

Affected by this news, XTEP's share price has dropped for two consecutive days.

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< p > in view of the decline in orders, XTEP believes that such an adjustment will ease the risk of overstock in the retail sector, and in the long run, it will further enhance the company's sustainable development.

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< p > high inventory is difficult, orders decline is the industry situation, PEAK sports (01968.HK), Anta sports (02020.HK) has announced the latest orders will decline in orders.

The announcement shows that the total volume of PEAK orders fell 20%-30% in the two quarter of 2013, while the order volume of Anta sports orders declined by about 15%-25%.

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< p > industry pointed out that the order data will always be the "barometer" of the performance of domestic sports brands, the order amount of enterprises will gradually decline, or will lead to the decline of the overall performance of the industry next year.

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< p > for the operation of China's business, < a href= "//www.sjfzxm.com/news/index_x.asp" > XTEP < /a > will actively take measures to promote the long-term development of the brand.

At the same time, the company also pointed out that the global and domestic economic recovery prospects are uncertain, and the competition in China's sporting goods market is still fierce and the challenges are still heavy.

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< p > at present, from Anta, PEAK, Germany sports brand Puma and other latest sales situation, the whole sports brand industry "cold pressing" undeniable.

Puma's foreign brand Q3 net profit decreased by 85%. The company also predicted that sales in 2012 will grow by 5%, but net profit will drop sharply from 230 million euros last year.

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< p > local six a href= "http://xm.sjfzxm.com/" > sports brand < /a > also collective depression.

Earlier, Anta said its quarterly sales of its products in the three quarter were down by a single digit.

In the first three quarters of this year, PEAK has closed thousands of stores in China, and has the largest number of stores in the domestic sports brands.

Lining, the industry's most concerned, announced in August this year's semi annual performance briefing that it will no longer announce the closing of the order meeting.

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< p > blind expansion has gained market share and brought serious homogenization of products.

Some analysts say that in the next two or three years, the industry will still not be able to usher in a revival.

Zhu Qinghua, a light industry researcher at CIC, told reporters that although Anta and other enterprises have already indicated that the industry is now stabilizing, the possibility of positive growth in the sports industry sector in the first half of next year is still very limited.

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