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2012 China Brand Value List Is Released On The List Of Quanzhou Shoe Enterprises.

2012/12/7 12:34:00 33

Less than p ago, Interbrand, the world's largest comprehensive brand consulting firm, released the 2012 China brand value list. China Mobile, construction bank and ICBC ranked the top three. On this list, Anta, 361 degrees, XTEP and PEAK from Quanzhou are among the top 50 in the list, of which Anta is ranked twenty-second, leading the industry of < a href= "//www.sjfzxm.com/news/index_c.asp > sporting goods /a. 
 this is the fifth time that Interbrand has applied its brand value assessment method to the Chinese market to quantify the brand value of Chinese excellent enterprises. Interbrand, deputy director of China strategy, said that the important principles on which the company is based are the data sources of publicly listed companies, and the fact that the industry in which the brand is located can not be affected by macro control policies too much. 
 according to the list of top 50, Anta ranked twenty-second in 8 billion 828 million yuan, and also the leader in sports brand, exceeding a href= "http:/www.sjfzxm.com/news/index_x.asp/" > Lining < /a > (thirty-ninth, brand valuation 3 billion 35 million yuan); 361 degree was 2 billion 463 million yuan, 40; XTEP was the new top brand, forty-fifth, 2 billion 228 million yuan, PEAK was forty-seventh, and the valuation was forty-seventh yuan. The Research Institute believes that the sports brand is facing the pressure to solve the inventory problem by "breaking the arm to survive" and tries to get rid of the homogenization competition situation in the low-end market, so its brand value has been reduced compared with that in 2011. 
 this list has also attracted the attention of many local people. Yesterday, a href= "http://xm.sjfzxm.com/" > XTEP < /a > Electronic Commerce General Manager Xiao Lihua said on micro-blog, XTEP still has much room for improvement. Xu Yang, director of Anta Sports Products Limited brand affairs, said modestly on micro-blog that Anta still had a long way to go. 
 Interbrand showed that the value of liquor, banking, retail and Internet brands increased significantly, followed by brands of electrical appliances, educational clothing, medicine and telecommunications. In addition to the new brands, the value of the original brands has increased by only 7% this year, which is obviously affected by the slowdown in macroeconomic growth. 
 according to the best brand ranking of 2012 released by Interbrand in October, Coca-Cola, apple, IBM, Google, Microsoft, general electric, McDonald's, Intel, Samsung and TOYOTA rank the top ten.