The Name Of Fashion Clothing Brand Zara Comes From

Media director Jesus Echevarria recently said that Zara was named after a bearded Greek man. The founder of the brand Amancio Ortega saw a 1969 movie Zorba the Greek, and decided to use the name Zorba to name her brand.

Echevarria said in an interview with New York, "there was a bar named Zorba, and the founder of the brand worried that the two names would cause confusion. So he adjusted the alphabet order and decided to adopt the name Zara.

After thirty years, Zara has become a world-famous high street brand. Almost all the shops in the world can see Zara. Last week, Bloomberg Markets nominated Amanicio Ortega as the world's third richest man, and his net assets amounted to $53 billion 600 million.

The way of brand can be said to be an alternative to the fashion apparel industry. In the traditional top-level clothing brands and public clothing, it created a new Fast Fashion mode.

With Fast Fashion becoming a mainstream format of fashion apparel industry, Zara brand is also highly praised. Some people call it DELL computer in fashion industry, and some people comment on it as Swatch watch in fashion industry.

In 2005, ZARA ranked 77 among the 100 most valuable brands in the world, and Harvard Business School ranked Zara as the most valuable brand in Europe. Walton business school will ZARA

It is regarded as a model for studying the future manufacturing industry.

ZARA, as a leading company in the future, has become the benchmark of fashion apparel industry.