Liaoning'S Garment Economy Stabilizes And Picks Up

This year,

Facing the rapidly changing market and severe foreign trade situation, the textile and garment industry associations at all levels have led the enterprises to break through the bottleneck, and combined with the new situations that may appear at each stage, they have received the effect of stabilizing and recovering the garment economy.

According to 1~9 statistics, Liaoning garment industry has achieved an industrial output value of 5 billion 630 million yuan, an increase of 13.6% over the previous year, and an export delivery value of 1 billion 480 million yuan, an increase of 13.7% over the same period last year.

Since this year, Liaoning garment enterprises have paid more attention to building and operating brands, constantly introducing new brands, thereby enhancing the contribution rate of brands.

The new brand of Dayang creation Co. Ltd appeared at the twentieth China International Clothing and accessories fair. It immediately attracted the attention of the industry and domestic and foreign merchants.

Dalian's 2012 spring fashion week and the Dalian 2012 autumn fashion week launched many new brand launches, which also made many new brand investment scenes flourishing.

Dalian Sang Fulan Industrial Co., Ltd. has been awarded the new batch of well-known trademarks in China by the "Sang Fulan" trademark. The fashion brand has been launched. The output value of 1~9 is 210 million yuan, an increase of 8% over the same period last year, and its profit is 15 million 700 thousand yuan, an increase of 25% over the same period last year.

A group of specialties.

The rapid development of Liaoning garment industry cluster has promoted the steady growth of Liaoning's economy.

The annual sales volume of the West willow market in Haixi new town is about 20000000000 Yuan. The annual output of more than 350 swimsuit enterprises in Xingcheng is 150 million sets, accounting for 38.7% of the total output of the country, and the annual export earnings of 100 million dollars; the Shenyang five love clothing city, which has about 20000000000 Yuan annual turnover, covers the provinces of Northeast China, Inner Mongolia, Hebei and other provinces. The Liaoyang City, which has more than 6000 leather processing enterprises, has become one of the three largest leather production bases in the country.

Fashion design innovation and management innovation drive the development of Liaoning garment industry.

At present, a number of provincial and municipal enterprises R & D and design centers have been built in Liaoning.

The Dalian Apparel Association launched the "2012 China Dalian fashion designer's concept show" in the Dalian International Fashion Festival. Now many local textile companies are still brilliant, but today they collapsed.

This shows that the brand strategy of enterprises is problematic, and the single marketing mode is far from the international standard.

Enterprises should put the scientific and effective brand strategy management in the first place, pay attention to developing the connotation of enterprise culture, and adjust products according to the needs of consumers.

By Han Li, Liu Lili and other 8 designers, the quality of creative design has won the market.

At the same time, through the industrial chain docking conference, effectively solved the textile industry in Liaoning province upstream and downstream supply and demand problems.

Through the participation in the festival, Liaoning clothing industry in time to expand the two markets at home and abroad.

Municipalities actively organized enterprises to participate in the 2012 China International Clothing Fair and the twenty-third Dalian international clothing festival.

A large number

Go abroad to attend the 2012 French Fashion Expo.

Many garment enterprises have launched electronic network marketing, and some enterprises have launched clothing customization business.

At the same time, the Dalian clothing association also organized more than 30 enterprises to carry out domestic sales activities and received better economic results.