Beijing Financial Street Ushered In SK's Clothing Brand SYSTEM

Recently, SK group's clothing Brand SYSTEM entered Beijing's prosperous Financial Street business district. SYSTEM and SJSJ, SYSTEM Homme are well-known Korean youth casual wear brand, entered the Chinese market this year, with unique design, advanced quality and novel style, have been attracted by fashion consumers and fashion circles.

The Financial Street store is located on the 3 floor of Financial Street shopping center. It is a clothing store for men and women. It has an area of about 220 square meters. The store has a broad view, low-key but not luxurious. The product style is dominated by high-end materials and fashion tailoring. The customer service staff in the store have received professional training in brand concept and fashion trend in each quarter, providing professional and meticulous service for consumers, bringing excellent shopping experience. SK industry intends to make this store a flagship store in Beijing, and intends to offer a variety of promotional activities during its opening.

SJSJ and SYSTEM, SYSTEM Homme and other brands have entered the high-end shopping centers such as Beijing Xinguang Tiandi, Hangzhou Tower and Shanghai Meilong Town, and there are 22 stores in the country.

In recent years, SK industry has relied on its many outstanding companies. Fashion brand Business in China is developing rapidly. In 2005, SK industry set up a China holding company in Shenyang, focusing on Liaoning, actively developing trade, energy marketing, automotive services, real estate development and other businesses. In 2009, SK industry successfully launched the brand of o '2nd into the Chinese market, and opened stores in Hangzhou Tower and Shanghai port respectively. The two shops were far ahead of their commercial outlets, ranking first and second in the sales of imported women's clothing brands respectively. In 2010, SK industry will also successfully launch its own brand Hanii Y, which is New York's main market, to the Chinese market. At present, the number of stores has increased to nine.

SK industry director of China Fashion Department said that SK industry has successfully developed its own brand of O '2nd and Hanii Y to the international market, and has been committed to studying and understanding the needs of Chinese consumers. Therefore, it is confident to speed up SJSJ, SYSTEM and SYSTEM Homme The promotion process of independent brands in China.

SK is one of the three largest groups in South Korea. Its main business areas include energy, chemical, information and communication, and logistics circulation. At present, SK and its subsidiary bodies have more than 250 offices and subsidiaries in more than 40 countries and regions around the world. SK ranked sixty-fifth in the Fortune 500 ranking in 2012. The SK group's China business began in 1992 before the establishment of diplomatic relations between China and South Korea. In recent years, SK has actively developed new businesses in China, in addition to developing its traditional businesses, in the fields of home ownership, circulation and cultural and creative industries. In 2012, SK Group acquired a world-renowned semiconductor manufacturer Hynix, thus gaining another new growth momentum.